{"id":4659,"date":"2019-05-22T20:06:52","date_gmt":"2019-05-22T18:06:52","guid":{"rendered":"https:\/\/www.blackeight.com\/?p=4659"},"modified":"2020-04-23T12:47:11","modified_gmt":"2020-04-23T10:47:11","slug":"big-changes-need-a-strong-brand","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/big-changes-need-a-strong-brand","title":{"rendered":"Big changes need a strong brand"},"content":{"rendered":"<p>The press release is only available in German.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the Marken Award ceremony in D\u00fcsseldorf, the MAN brand was awarded first place in the &#8220;Best Brand Relaunch&#8221; category by the high-ranking jury. In cooperation with the Munich-based brand consultancy Blackeight, the traditional MAN brand was strategically repositioned over a period of more than two years. <\/p>\n","protected":false},"author":4,"featured_media":5955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[407,408,237,409],"tags":[410,233,267,244,268],"coauthors":[193,195],"class_list":["post-4659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-armin-schlamp-en-2","category-matthias-huesgen-en-2","category-press","category-pressemitteilung-en","tag-blackeight-en-2","tag-brand-management-en","tag-brand-relaunch","tag-man-en","tag-man-truck-bus-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Big changes need a strong brand - BLACKEIGHT - Brand Sparring Partner<\/title>\n<meta name=\"description\" content=\"Blackeight expands team with two more brand experts for the new year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackeight.com\/en\/big-changes-need-a-strong-brand\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big changes need a strong brand - BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"og:description\" content=\"Blackeight expands team with two more brand experts for the new year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blackeight.com\/en\/big-changes-need-a-strong-brand\" \/>\n<meta property=\"og:site_name\" content=\"BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-22T18:06:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-23T10:47:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/03\/blackeight_markenaward-1_303x280px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"303\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Armin Schlamp, Matthias H\u00fcsgen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Armin Schlamp, Matthias H\u00fcsgen\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/big-changes-need-a-strong-brand#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/big-changes-need-a-strong-brand\"},\"author\":{\"name\":\"Armin Schlamp\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/7bde3d62621563d0ca76fb2f89af0018\"},\"headline\":\"Big changes need a strong brand\",\"datePublished\":\"2019-05-22T18:06:52+00:00\",\"dateModified\":\"2020-04-23T10:47:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/big-changes-need-a-strong-brand\"},\"wordCount\":14,\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/big-changes-need-a-strong-brand#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/blackeight_markenaward-1_303x280px.jpg\",\"keywords\":[\"Blackeight\",\"brand management\",\"brand relaunch\",\"MAN\",\"MAN Truck &amp; 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