{"id":4481,"date":"2018-10-29T14:53:01","date_gmt":"2018-10-29T13:53:01","guid":{"rendered":"https:\/\/www.blackeight.com\/?p=4481"},"modified":"2024-03-28T15:56:59","modified_gmt":"2024-03-28T14:56:59","slug":"blackeight-wfi-ingolstadt-2","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/blackeight-wfi-ingolstadt-2","title":{"rendered":"Dr. Matthias H\u00fcsgen and WFI-Alumna Tamara Ertl at the WFI Ingolstadt"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4487\" src=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2018\/10\/Blackeight_zu_Gast_Hochschule_Ingolstadt.jpg\" alt=\"Blackeight hielt einen Praxisvortrag an der WFI Ingolstadt.\" width=\"680\" height=\"370\" srcset=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2018\/10\/Blackeight_zu_Gast_Hochschule_Ingolstadt.jpg 680w, https:\/\/www.blackeight.com\/wp-content\/uploads\/2018\/10\/Blackeight_zu_Gast_Hochschule_Ingolstadt-300x163.jpg 300w, https:\/\/www.blackeight.com\/wp-content\/uploads\/2018\/10\/Blackeight_zu_Gast_Hochschule_Ingolstadt-576x313.jpg 576w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>&#8220;Experiencing strong brands: How brand strategies come to life&#8221;<\/p>\n<p>Our Brand Sparring Partners gave impulses from their practical experience in the master lecture &#8220;Service Management&#8221;. They illustrated the role of brand strategy as a basis and guideline for successful customer experience management.<br \/>\nThanks to Prof. Dr. Hogreve and Mr. Fleischer for the invitation and to all students for the great discussion!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our brand sparring partners gave a practical presentation at WFI Ingolstadt on the topic &#8220;Experiencing strong brands: How brand strategies come to life&#8221;<\/p>\n","protected":false},"author":3,"featured_media":7115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[238,15],"tags":[280,281,256,254,255],"coauthors":[195,199],"class_list":["post-4481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2","category-matthias-huesgen","tag-dr-hogreve","tag-fleischer","tag-ingolstadt-en","tag-university","tag-wfi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr. Matthias H\u00fcsgen and WFI-Alumna Tamara Ertl at the WFI Ingolstadt - BLACKEIGHT - Brand Sparring Partner<\/title>\n<meta name=\"description\" content=\"This year Blackeight is committed to helping children in need. Together with \u00bbConnect Minds4Change\u00ab, we will help children from Manila return to school.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackeight.com\/en\/blackeight-wfi-ingolstadt-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Matthias H\u00fcsgen and WFI-Alumna Tamara Ertl at the WFI Ingolstadt - BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"og:description\" content=\"This year Blackeight is committed to helping children in need. Together with \u00bbConnect Minds4Change\u00ab, we will help children from Manila return to school.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blackeight.com\/en\/blackeight-wfi-ingolstadt-2\" \/>\n<meta property=\"og:site_name\" content=\"BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-29T13:53:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-28T14:56:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/hochschule-wif-500x462px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"462\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matthias H\u00fcsgen, Tamara Ertl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthias H\u00fcsgen, Tamara Ertl\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/blackeight-wfi-ingolstadt-2#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/blackeight-wfi-ingolstadt-2\"},\"author\":{\"name\":\"Matthias H\u00fcsgen\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/b4273bee9a221fe56d3ff8c24599b689\"},\"headline\":\"Dr. Matthias H\u00fcsgen and WFI-Alumna Tamara Ertl at the WFI Ingolstadt\",\"datePublished\":\"2018-10-29T13:53:01+00:00\",\"dateModified\":\"2024-03-28T14:56:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/blackeight-wfi-ingolstadt-2\"},\"wordCount\":73,\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/blackeight-wfi-ingolstadt-2#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/hochschule-wif-500x462px.png\",\"keywords\":[\"Dr. Hogreve\",\"Fleischer\",\"Ingolstadt\",\"university\",\"WFI\"],\"articleSection\":[\"Article\",\"Matthias H\u00fcsgen\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/blackeight-wfi-ingolstadt-2\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/blackeight-wfi-ingolstadt-2\",\"name\":\"Dr. Matthias H\u00fcsgen and WFI-Alumna Tamara Ertl at the WFI Ingolstadt - BLACKEIGHT - Brand Sparring Partner\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/blackeight-wfi-ingolstadt-2#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/blackeight-wfi-ingolstadt-2#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/hochschule-wif-500x462px.png\",\"datePublished\":\"2018-10-29T13:53:01+00:00\",\"dateModified\":\"2024-03-28T14:56:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/b4273bee9a221fe56d3ff8c24599b689\"},\"description\":\"This year Blackeight is committed to helping children in need. 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