{"id":4439,"date":"2017-10-01T17:48:55","date_gmt":"2017-10-01T15:48:55","guid":{"rendered":"https:\/\/www.blackeight.com\/?p=4439"},"modified":"2024-03-28T15:55:17","modified_gmt":"2024-03-28T14:55:17","slug":"brand-internship-blackeight","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/brand-internship-blackeight","title":{"rendered":"Brand internship at Blackeight"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4467 size-full\" src=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2019\/01\/Markenpraktikum_Blackeight.jpg\" alt=\"Unsere Praktikantin erz\u00e4hlt aus ihrem Arbeitsalltag bei Blackeight in M\u00fcnchen.\" width=\"680\" height=\"370\" srcset=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2019\/01\/Markenpraktikum_Blackeight.jpg 680w, https:\/\/www.blackeight.com\/wp-content\/uploads\/2019\/01\/Markenpraktikum_Blackeight-300x163.jpg 300w, https:\/\/www.blackeight.com\/wp-content\/uploads\/2019\/01\/Markenpraktikum_Blackeight-576x313.jpg 576w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>We have talked to our new intern Lorena Haigis about her daily work at Blackeight. Enjoy the short interview with her.<\/p>\n<p><strong>Blackeight<\/strong>: Dear Lorena, in your internship with us almost everything will revolve around the topic &#8220;brand&#8221;. What fascinates you most about it?<br \/>\n<strong>Lorena<\/strong>: Strong brands like Adidas, Porsche or Milka have huge loyal fan communities that trust them almost blindly. I am particularly fascinated by their impact and charisma on the people. What makes a good, convincing brand and how does it develop over the years without losing its own identity?<\/p>\n<p><strong>Blackeight<\/strong>: Why did you choose Blackeight?<br \/>\n<strong>Lorena<\/strong>: I have always been interested in management consulting and brand management and a good friend made me aware of Blackeight. During my research, I particularly liked the concept of the Brand Sparring Partner, with which Blackeight pursues a very personal relationship with the customer at eye level. Blackeight also works on a wide variety of brand management issues, which naturally makes the project work extremely exciting. At the same time, I am convinced that I can learn a lot during my internship at Blackeight and gain practical experience.<\/p>\n<p><strong>Blackeight<\/strong>: You moved to Munich for your internship &#8211; what are you looking forward to, especially away from the office?<br \/>\n<strong>Lorena<\/strong>: Munich is a big, lively and multicultural city, so I&#8217;m especially looking forward to the many different leisure activities. And the mountains are not far away, where I will certainly spend a weekend or two hiking or skiing in winter.<\/p>\n<p><strong>Blackeight<\/strong>: Thank you very much and once again a warm welcome!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our intern talks about her daily work at the brand consultancy Blackeight. <\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,238],"tags":[30,228,303,246],"coauthors":[193,195],"class_list":["post-4439","post","type-post","status-publish","format-standard","hentry","category-armin-schlamp","category-article-2","tag-blackeight","tag-blackeight-en","tag-brand-internship","tag-internship-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand internship at Blackeight - BLACKEIGHT - Brand Sparring Partner<\/title>\n<meta name=\"description\" content=\"This year Blackeight is committed to helping children in need. Together with \u00bbConnect Minds4Change\u00ab, we will help children from Manila return to school.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackeight.com\/en\/brand-internship-blackeight\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand internship at Blackeight - BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"og:description\" content=\"This year Blackeight is committed to helping children in need. Together with \u00bbConnect Minds4Change\u00ab, we will help children from Manila return to school.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blackeight.com\/en\/brand-internship-blackeight\" \/>\n<meta property=\"og:site_name\" content=\"BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-01T15:48:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-28T14:55:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2019\/01\/Markenpraktikum_Blackeight.jpg\" \/>\n<meta name=\"author\" content=\"Armin Schlamp, Matthias H\u00fcsgen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Armin Schlamp, Matthias H\u00fcsgen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/brand-internship-blackeight#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/brand-internship-blackeight\"},\"author\":{\"name\":\"Armin Schlamp\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/7bde3d62621563d0ca76fb2f89af0018\"},\"headline\":\"Brand internship at Blackeight\",\"datePublished\":\"2017-10-01T15:48:55+00:00\",\"dateModified\":\"2024-03-28T14:55:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/brand-internship-blackeight\"},\"wordCount\":264,\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/brand-internship-blackeight#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Markenpraktikum_Blackeight.jpg\",\"keywords\":[\"Blackeight\",\"Blackeight\",\"brand internship\",\"internship\"],\"articleSection\":[\"Armin Schlamp\",\"Article\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/brand-internship-blackeight\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/brand-internship-blackeight\",\"name\":\"Brand internship at Blackeight - BLACKEIGHT - Brand Sparring Partner\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/brand-internship-blackeight#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/brand-internship-blackeight#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Markenpraktikum_Blackeight.jpg\",\"datePublished\":\"2017-10-01T15:48:55+00:00\",\"dateModified\":\"2024-03-28T14:55:17+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/7bde3d62621563d0ca76fb2f89af0018\"},\"description\":\"This year Blackeight is committed to helping children in need. 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