{"id":3950,"date":"2018-01-24T10:16:21","date_gmt":"2018-01-24T09:16:21","guid":{"rendered":"https:\/\/www.blackeight.com\/?p=3950\/"},"modified":"2020-11-17T10:31:14","modified_gmt":"2020-11-17T09:31:14","slug":"blackeight-at-lmu","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/blackeight-at-lmu","title":{"rendered":"Guest Lecture at the Ludwig-Maximilians-Universit\u00e4t M\u00fcnchen"},"content":{"rendered":"<p>The LMU alumni Tamara Ertl and Andreas L.M. Thoma gave a guest lecture last week at the <a href=\"http:\/\/www.en.imm.bwl.uni-muenchen.de\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u00bbInstitute for Market-based Management\u00ab<\/a> of the <a href=\"https:\/\/www.en.uni-muenchen.de\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Ludwig-Maximilians-Universit\u00e4t M\u00fcnchen<\/a>. In the lecture, students, who are currently studying business economics at the institute, were given an overview of Blackeight\u00b4s brand model, the brand development process, as well as the company\u00b4s understanding of brand-oriented corporate management.<\/p>\n<p>We would like to thank the chair and director of the institute, Dr. Schwaiger, as well as his team for the invitation and we look forward to more projects together in the future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LMU alumni Tamara Ertl and Andreas L.M. Thoma gave a guest lecture last week at the \u00bbInstitute for Market-based Management\u00ab of the Ludwig-Maximilians-Universit\u00e4t M\u00fcnchen<\/p>\n","protected":false},"author":14,"featured_media":6982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[238],"tags":[296,297,298,254],"coauthors":[199,205],"class_list":["post-3950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2","tag-dr-schwaiger","tag-lmu-en","tag-muenchen-en","tag-university"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guest Lecture at the Ludwig-Maximilians-Universit\u00e4t M\u00fcnchen - BLACKEIGHT - Brand Sparring Partner<\/title>\n<meta name=\"description\" content=\"LMU alumni Tamara Ertl and Andreas L.M. Thoma gave a guest lecture last week at the \u00bbInstitute for Market-based Management\u00ab of the Ludwig-Maximilians-Universit\u00e4t M\u00fcnchen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackeight.com\/en\/blackeight-at-lmu\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guest Lecture at the Ludwig-Maximilians-Universit\u00e4t M\u00fcnchen - BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"og:description\" content=\"LMU alumni Tamara Ertl and Andreas L.M. Thoma gave a guest lecture last week at the \u00bbInstitute for Market-based Management\u00ab of the Ludwig-Maximilians-Universit\u00e4t M\u00fcnchen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blackeight.com\/en\/blackeight-at-lmu\" \/>\n<meta property=\"og:site_name\" content=\"BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-24T09:16:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-17T09:31:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/hochschule-lmu-500x462px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"462\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tamara Ertl, Andreas Thoma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tamara Ertl, Andreas Thoma\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/blackeight-at-lmu#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/blackeight-at-lmu\"},\"author\":{\"name\":\"Tamara Ertl\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/2c519a72509256cbf44d607616b48e00\"},\"headline\":\"Guest Lecture at the Ludwig-Maximilians-Universit\u00e4t M\u00fcnchen\",\"datePublished\":\"2018-01-24T09:16:21+00:00\",\"dateModified\":\"2020-11-17T09:31:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/blackeight-at-lmu\"},\"wordCount\":106,\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/blackeight-at-lmu#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/hochschule-lmu-500x462px.png\",\"keywords\":[\"Dr Schwaiger\",\"LMU\",\"M\u00fcnchen\",\"university\"],\"articleSection\":[\"Article\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/blackeight-at-lmu\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/blackeight-at-lmu\",\"name\":\"Guest Lecture at the Ludwig-Maximilians-Universit\u00e4t M\u00fcnchen - BLACKEIGHT - Brand Sparring Partner\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/blackeight-at-lmu#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/blackeight-at-lmu#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/hochschule-lmu-500x462px.png\",\"datePublished\":\"2018-01-24T09:16:21+00:00\",\"dateModified\":\"2020-11-17T09:31:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/2c519a72509256cbf44d607616b48e00\"},\"description\":\"LMU alumni Tamara Ertl and Andreas L.M. 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