{"id":3850,"date":"2015-11-02T09:55:31","date_gmt":"2015-11-02T08:55:31","guid":{"rendered":"http:\/\/www.blackeight.com\/?p=3850\/"},"modified":"2020-04-23T13:52:25","modified_gmt":"2020-04-23T11:52:25","slug":"concentr8-issue-1-brand-driven-change-2","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/concentr8-issue-1-brand-driven-change-2","title":{"rendered":"Concentr8 &#8211; Issue 1: Brand Driven Change"},"content":{"rendered":"<p><strong>Change is all-around and always present.<\/strong><\/p>\n<p>In order for change to have the desired effect, precise planning, realistic project development and most of all, clear objectives are needed. When companies want &#8211; or are forced &#8211; to change, the change ought to be brought about in a focused and centralised way following a single guiding principle: the brand.<\/p>\n<p>We&#8217;d like to introduce you to our extensive experience of brand driven change with this <a href=\"https:\/\/blackeight.com\/wp-content\/uploads\/2016\/03\/151112_Concentr8_Nr1_Print.pdf\">first edition of Concentr8<\/a>.<\/p>\n<p>(only available in German)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Change is all-around and ever-present. We&#8217;d like to introduce you to our extensive experience of brand driven change with this first edition of<br \/>\nConcentr8  <\/p>\n","protected":false},"author":5,"featured_media":5961,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[237],"tags":[302,301,310],"coauthors":[201],"class_list":["post-3850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-brand-driven-change","tag-change","tag-concentr8-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Concentr8 - Issue 1: Brand Driven Change - BLACKEIGHT - Brand Sparring Partner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackeight.com\/en\/concentr8-issue-1-brand-driven-change-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Concentr8 - Issue 1: Brand Driven Change - BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"og:description\" content=\"Change is all-around and ever-present. We&#039;d like to introduce you to our extensive experience of brand driven change with this first edition of  Concentr8\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blackeight.com\/en\/concentr8-issue-1-brand-driven-change-2\" \/>\n<meta property=\"og:site_name\" content=\"BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-02T08:55:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-23T11:52:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/03\/blackeight_concentr8_ausgabe-1_303x280px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"303\" \/>\n\t<meta property=\"og:image:height\" content=\"280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kathrin Trein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kathrin Trein\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/concentr8-issue-1-brand-driven-change-2#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/concentr8-issue-1-brand-driven-change-2\"},\"author\":{\"name\":\"Kathrin Trein\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/ed67f87e373509bb5061893e3142eb13\"},\"headline\":\"Concentr8 &#8211; Issue 1: Brand Driven Change\",\"datePublished\":\"2015-11-02T08:55:31+00:00\",\"dateModified\":\"2020-04-23T11:52:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/concentr8-issue-1-brand-driven-change-2\"},\"wordCount\":88,\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/concentr8-issue-1-brand-driven-change-2#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/blackeight_concentr8_ausgabe-1_303x280px.jpg\",\"keywords\":[\"brand driven change\",\"change\",\"concentr8\"],\"articleSection\":[\"Press\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/concentr8-issue-1-brand-driven-change-2\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/concentr8-issue-1-brand-driven-change-2\",\"name\":\"Concentr8 - Issue 1: Brand Driven Change - BLACKEIGHT - Brand Sparring Partner\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/concentr8-issue-1-brand-driven-change-2#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/concentr8-issue-1-brand-driven-change-2#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/blackeight_concentr8_ausgabe-1_303x280px.jpg\",\"datePublished\":\"2015-11-02T08:55:31+00:00\",\"dateModified\":\"2020-04-23T11:52:25+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/ed67f87e373509bb5061893e3142eb13\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/concentr8-issue-1-brand-driven-change-2#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.blackeight.com\\\/en\\\/concentr8-issue-1-brand-driven-change-2\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/concentr8-issue-1-brand-driven-change-2#primaryimage\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/blackeight_concentr8_ausgabe-1_303x280px.jpg\",\"contentUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/blackeight_concentr8_ausgabe-1_303x280px.jpg\",\"width\":303,\"height\":280,\"caption\":\"Blackeight Concentr8 Ausgabe 1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/concentr8-issue-1-brand-driven-change-2#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.blackeight.com\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Concentr8 &#8211; Issue 1: Brand Driven Change\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#website\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/\",\"name\":\"BLACKEIGHT - Brand Sparring Partner\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.blackeight.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/ed67f87e373509bb5061893e3142eb13\",\"name\":\"Kathrin Trein\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/author\\\/kathrin-trein\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Concentr8 - Issue 1: Brand Driven Change - BLACKEIGHT - Brand Sparring Partner","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.blackeight.com\/en\/concentr8-issue-1-brand-driven-change-2","og_locale":"en_US","og_type":"article","og_title":"Concentr8 - Issue 1: Brand Driven Change - BLACKEIGHT - Brand Sparring Partner","og_description":"Change is all-around and ever-present. We'd like to introduce you to our extensive experience of brand driven change with this first edition of  Concentr8","og_url":"https:\/\/www.blackeight.com\/en\/concentr8-issue-1-brand-driven-change-2","og_site_name":"BLACKEIGHT - Brand Sparring Partner","article_published_time":"2015-11-02T08:55:31+00:00","article_modified_time":"2020-04-23T11:52:25+00:00","og_image":[{"width":303,"height":280,"url":"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/03\/blackeight_concentr8_ausgabe-1_303x280px.jpg","type":"image\/jpeg"}],"author":"Kathrin Trein","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kathrin Trein"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.blackeight.com\/en\/concentr8-issue-1-brand-driven-change-2#article","isPartOf":{"@id":"https:\/\/www.blackeight.com\/en\/concentr8-issue-1-brand-driven-change-2"},"author":{"name":"Kathrin Trein","@id":"https:\/\/www.blackeight.com\/#\/schema\/person\/ed67f87e373509bb5061893e3142eb13"},"headline":"Concentr8 &#8211; Issue 1: Brand Driven Change","datePublished":"2015-11-02T08:55:31+00:00","dateModified":"2020-04-23T11:52:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.blackeight.com\/en\/concentr8-issue-1-brand-driven-change-2"},"wordCount":88,"image":{"@id":"https:\/\/www.blackeight.com\/en\/concentr8-issue-1-brand-driven-change-2#primaryimage"},"thumbnailUrl":"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/03\/blackeight_concentr8_ausgabe-1_303x280px.jpg","keywords":["brand driven change","change","concentr8"],"articleSection":["Press"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.blackeight.com\/en\/concentr8-issue-1-brand-driven-change-2","url":"https:\/\/www.blackeight.com\/en\/concentr8-issue-1-brand-driven-change-2","name":"Concentr8 - Issue 1: Brand Driven Change - BLACKEIGHT - Brand Sparring Partner","isPartOf":{"@id":"https:\/\/www.blackeight.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.blackeight.com\/en\/concentr8-issue-1-brand-driven-change-2#primaryimage"},"image":{"@id":"https:\/\/www.blackeight.com\/en\/concentr8-issue-1-brand-driven-change-2#primaryimage"},"thumbnailUrl":"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/03\/blackeight_concentr8_ausgabe-1_303x280px.jpg","datePublished":"2015-11-02T08:55:31+00:00","dateModified":"2020-04-23T11:52:25+00:00","author":{"@id":"https:\/\/www.blackeight.com\/#\/schema\/person\/ed67f87e373509bb5061893e3142eb13"},"breadcrumb":{"@id":"https:\/\/www.blackeight.com\/en\/concentr8-issue-1-brand-driven-change-2#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.blackeight.com\/en\/concentr8-issue-1-brand-driven-change-2"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.blackeight.com\/en\/concentr8-issue-1-brand-driven-change-2#primaryimage","url":"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/03\/blackeight_concentr8_ausgabe-1_303x280px.jpg","contentUrl":"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/03\/blackeight_concentr8_ausgabe-1_303x280px.jpg","width":303,"height":280,"caption":"Blackeight Concentr8 Ausgabe 1"},{"@type":"BreadcrumbList","@id":"https:\/\/www.blackeight.com\/en\/concentr8-issue-1-brand-driven-change-2#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.blackeight.com\/en"},{"@type":"ListItem","position":2,"name":"Concentr8 &#8211; Issue 1: Brand Driven Change"}]},{"@type":"WebSite","@id":"https:\/\/www.blackeight.com\/#website","url":"https:\/\/www.blackeight.com\/","name":"BLACKEIGHT - Brand Sparring Partner","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.blackeight.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.blackeight.com\/#\/schema\/person\/ed67f87e373509bb5061893e3142eb13","name":"Kathrin Trein","url":"https:\/\/www.blackeight.com\/en\/author\/kathrin-trein"}]}},"_links":{"self":[{"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/posts\/3850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/comments?post=3850"}],"version-history":[{"count":0,"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/posts\/3850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/media\/5961"}],"wp:attachment":[{"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/media?parent=3850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/categories?post=3850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/tags?post=3850"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/coauthors?post=3850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}