{"id":3421,"date":"2017-05-27T14:04:43","date_gmt":"2017-05-27T12:04:43","guid":{"rendered":"http:\/\/blackeight.com\/?p=3421\/"},"modified":"2020-11-17T10:40:19","modified_gmt":"2020-11-17T09:40:19","slug":"b8-pforzheim-university","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/b8-pforzheim-university","title":{"rendered":"B8 @ Pforzheim University of Applied Sciences"},"content":{"rendered":"

Last week, Kathrin Rothfelder and Anna Scheuernstuhl followed the invitation of Prof. Dr. Brigitte Gaiser und Prof. Richard Linxweiler and talked about the topic \u00bbBrand Management \u2013 From Strategy to Action\u00ab at Pforzheim University of Applied Sciences. For Anna Scheuernstuhl this meant to go \u00bbback to the roots\u00ab, as she herself is an alumna of the master program \u00bbCreative Communication & Brand Management\u00ab<\/a>.<\/p>\n

In their lecture, the two brand consultants discussed the relevance of brands, demonstrated how brand differentiation works and showed how brand strategy can contribute to that.
\nBy means of two selected B2C and B2B cases they then demonstrated, how brand strategies are developed in practice and how their rollout can be successful.<\/p>\n

A vivid Q&A session ensured a great ending to the visit at Pforzheim University.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last week, Kathrin Rothfelder and Anna Scheuernstuhl gave a lecture about the topic \u00bbBrand Management \u2013 From Strategy to Action\u00ab at Pforzheim University<\/p>\n","protected":false},"author":7,"featured_media":6986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[238],"tags":[266,289,254,309],"coauthors":[200],"class_list":["post-3421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2","tag-brigitte-gaiser-en","tag-pforzheim-en","tag-university","tag-university-of-applied-sciences"],"acf":[],"yoast_head":"\nB8 @ Pforzheim University of Applied Sciences - BLACKEIGHT - Brand Sparring Partner<\/title>\n<meta name=\"description\" content=\"Last week, Kathrin Rothfelder and Anna Scheuernstuhl gave a lecture about the topic \u00bbBrand Management \u2013 From Strategy to Action\u00ab at Pforzheim University.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackeight.com\/en\/b8-pforzheim-university\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B8 @ Pforzheim University of Applied Sciences - 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