{"id":3301,"date":"2017-04-12T17:43:20","date_gmt":"2017-04-12T15:43:20","guid":{"rendered":"http:\/\/blackeight.com\/?p=3301\/"},"modified":"2020-04-23T13:21:31","modified_gmt":"2020-04-23T11:21:31","slug":"concentr8-issue-2","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/concentr8-issue-2","title":{"rendered":"Concentr8 \u2013 Issue 2: In a blaze of glory"},"content":{"rendered":"<p><strong>The new issue of Concentr8<\/strong><\/p>\n<p>Brand partnerships are offering a wide range of opportunities from redefining to sharpening and strengthening the brand. This trend has been especially noticeable among luxury brands in recent years. Luxury brands are quite sensitive entities and their success is highly dependent on their symbolic value. Therefore, maximum precision is necessary when planning and executing a collaboration between two luxury brands. Like this, serious consequences such as dilution of the brand&#8217;s core or other damages to the image can be avoided.<\/p>\n<p>Please find more on that topic in the <a href=\"https:\/\/blackeight.com\/wp-content\/uploads\/2017\/04\/Blackeight_Concentr8_Ausgabe_2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">new issue of Blackeight&#8217;s publication Concentr8<\/a>.<br \/>\n(only available in German)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3292\" src=\"https:\/\/blackeight.com\/wp-content\/uploads\/2017\/04\/Blackeight_Markenberatung_Concentr8_2.jpg\" alt=\"Markenpartnerschaften bieten eine Vielzahl an M\u00f6glichkeiten, Marken neu aufzuladen, zu sch\u00e4rfen und nachhaltig zu st\u00e4rken \u2013 ein Trend, der vor allem bei Luxusmarken in den vergangenen Jahren in unterschiedlicher Auspr\u00e4gung zu sehen ist.\" width=\"680\" height=\"340\" srcset=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2017\/04\/Blackeight_Markenberatung_Concentr8_2.jpg 680w, https:\/\/www.blackeight.com\/wp-content\/uploads\/2017\/04\/Blackeight_Markenberatung_Concentr8_2-300x150.jpg 300w, https:\/\/www.blackeight.com\/wp-content\/uploads\/2017\/04\/Blackeight_Markenberatung_Concentr8_2-576x288.jpg 576w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3290\" src=\"https:\/\/blackeight.com\/wp-content\/uploads\/2017\/04\/Blackeight_Markenberatung_Concentr8_2_Auszug.jpg\" alt=\"Markenpartnerschaften bieten eine Vielzahl an M\u00f6glichkeiten, Marken neu aufzuladen, zu sch\u00e4rfen und nachhaltig zu st\u00e4rken.\" width=\"680\" height=\"340\" srcset=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2017\/04\/Blackeight_Markenberatung_Concentr8_2_Auszug.jpg 680w, https:\/\/www.blackeight.com\/wp-content\/uploads\/2017\/04\/Blackeight_Markenberatung_Concentr8_2_Auszug-300x150.jpg 300w, https:\/\/www.blackeight.com\/wp-content\/uploads\/2017\/04\/Blackeight_Markenberatung_Concentr8_2_Auszug-576x288.jpg 576w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand partnerships are offering a wide range of opportunities from redefining, to sharpening and strengthening the brand  \u2013  more on that topic on the new issue of Blackeight&#8217;s publication Concentr8<\/p>\n","protected":false},"author":4,"featured_media":5870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,238],"tags":[310,308],"coauthors":[193,195],"class_list":["post-3301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-armin-schlamp","category-article-2","tag-concentr8-en","tag-luxury-brands-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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Brand Sparring Partner\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-12T15:43:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-23T11:21:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/03\/blackeight_markenberatung_concentr8_303x280px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"303\" \/>\n\t<meta property=\"og:image:height\" content=\"280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Armin Schlamp, Matthias H\u00fcsgen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Armin Schlamp, Matthias H\u00fcsgen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/concentr8-issue-2#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/concentr8-issue-2\"},\"author\":{\"name\":\"Armin Schlamp\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/7bde3d62621563d0ca76fb2f89af0018\"},\"headline\":\"Concentr8 \u2013 Issue 2: In a blaze of glory\",\"datePublished\":\"2017-04-12T15:43:20+00:00\",\"dateModified\":\"2020-04-23T11:21:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/concentr8-issue-2\"},\"wordCount\":112,\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/concentr8-issue-2#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/blackeight_markenberatung_concentr8_303x280px.jpg\",\"keywords\":[\"concentr8\",\"luxury brands\"],\"articleSection\":[\"Armin Schlamp\",\"Article\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/concentr8-issue-2\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/concentr8-issue-2\",\"name\":\"Concentr8 \u2013 Issue 2: In a blaze of glory - 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