{"id":3158,"date":"2017-02-28T18:24:25","date_gmt":"2017-02-28T17:24:25","guid":{"rendered":"http:\/\/blackeight.com\/?p=3158\/"},"modified":"2020-11-17T10:45:00","modified_gmt":"2020-11-17T09:45:00","slug":"b8-at-muas","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/b8-at-muas","title":{"rendered":"B8 @ MUAS \u2013\u00a0Munich University of Applied Sciences"},"content":{"rendered":"<p>Upon the invitation of Prof. Dr. Daniela Cornelius, Munich University of Applied Science, Dr. Matthias H\u00fcsgen and Daniel H\u00f6pfner presented a project task for the part time master programme in business administration and engineering in winter semester 2016\/2017. The 30 students explored \u00bbFuture cross-channel sales strategies for manufacturer brands\u00ab.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3146\" src=\"https:\/\/blackeight.com\/wp-content\/uploads\/2017\/02\/Blackeight_Kooperation_HS_Muenchen-600x300.png\" alt=\"F\u00fcr ein Projekt kooperierte Blackeight mit der Hochschule M\u00fcnchen.\" width=\"680\" height=\"340\" \/><br \/>\nAfter a keynote speech about Blackeight\u2019s consulting experiences, the students pointed out special challenges manufacturer brands have to face in the online- and offline sale and identified best practices. Over a three weeks period, ten project groups worked out concepts for an integrated online-\/offline sales strategy and presented new approaches that include the stationary specialist trade. \u00bbThe close cooperation with committed students leads to interesting impulses and the opportunity to communicate the benefit of a systematic brand management in part time studies in an interdisciplinary way\u00ab, summarizes Dr. Matthias H\u00fcsgen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Munich University of Applied Science Dr. Matthias H\u00fcsgen and Daniel H\u00f6pfner presented a project task for the part time master programme in business administration and engineering<\/p>\n","protected":false},"author":3,"featured_media":6966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[238],"tags":[311,312,298,254],"coauthors":[195,202],"class_list":["post-3158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2","tag-daniela-cornelius","tag-muas","tag-muenchen-en","tag-university"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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Brand Sparring Partner\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-28T17:24:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-17T09:45:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/hochschule-aw-muenchen-500x462px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"462\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matthias H\u00fcsgen, Daniel H\u00f6pfner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthias H\u00fcsgen, Daniel H\u00f6pfner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-at-muas#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-at-muas\"},\"author\":{\"name\":\"Matthias H\u00fcsgen\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/b4273bee9a221fe56d3ff8c24599b689\"},\"headline\":\"B8 @ MUAS \u2013\u00a0Munich University of Applied Sciences\",\"datePublished\":\"2017-02-28T17:24:25+00:00\",\"dateModified\":\"2020-11-17T09:45:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-at-muas\"},\"wordCount\":149,\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-at-muas#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/hochschule-aw-muenchen-500x462px.png\",\"keywords\":[\"Daniela Cornelius\",\"MUAS\",\"M\u00fcnchen\",\"university\"],\"articleSection\":[\"Article\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-at-muas\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-at-muas\",\"name\":\"B8 @ MUAS \u2013\u00a0Munich University of Applied Sciences - 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