{"id":2568,"date":"2016-07-19T22:20:45","date_gmt":"2016-07-19T20:20:45","guid":{"rendered":"http:\/\/blackeight.com\/?p=2568"},"modified":"2025-10-08T10:23:06","modified_gmt":"2025-10-08T08:23:06","slug":"how-to-develop-successful-brand-names","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/how-to-develop-successful-brand-names","title":{"rendered":"How to develop successful brand names"},"content":{"rendered":"<p>In the\u00a0online release of OnetoOne, Daniel H\u00f6pfner, Senior Brand Consultant at Blackeight, outlines the process of developing successful brand names.<\/p>\n<p>The <a href=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/1606_OnetoOne_Naming.pdf\">article<\/a> is only available in German.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In der aktuellen Online-Ausgabe der ONEtoONE erl\u00e4utert Daniel H\u00f6pfner, Senior Brand Consultant bei Blackeight, die erfolgreiche Entwicklung von Markennamen <\/p>\n","protected":false},"author":6,"featured_media":6952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[238,409],"tags":[325,326,327],"coauthors":[202],"class_list":["post-2568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2","category-pressemitteilung-en","tag-brand-name","tag-brand-names","tag-onetoone"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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Brand Sparring Partner\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-19T20:20:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-08T08:23:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/publikationen-one-to-one-500x462px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"462\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Daniel H\u00f6pfner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel H\u00f6pfner\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/how-to-develop-successful-brand-names#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/how-to-develop-successful-brand-names\"},\"author\":{\"name\":\"Daniel H\u00f6pfner\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/3216bb84cb1de6d4989c4dd8c2deaaa5\"},\"headline\":\"How to develop successful brand names\",\"datePublished\":\"2016-07-19T20:20:45+00:00\",\"dateModified\":\"2025-10-08T08:23:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/how-to-develop-successful-brand-names\"},\"wordCount\":35,\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/how-to-develop-successful-brand-names#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/publikationen-one-to-one-500x462px.png\",\"keywords\":[\"brand name\",\"brand names\",\"OnetoOne\"],\"articleSection\":[\"Article\",\"Pressemitteilung\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/how-to-develop-successful-brand-names\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/how-to-develop-successful-brand-names\",\"name\":\"How to develop successful brand names - 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