{"id":2513,"date":"2016-07-03T14:50:42","date_gmt":"2016-07-03T12:50:42","guid":{"rendered":"http:\/\/blackeight.com\/en\/?p=2513"},"modified":"2020-11-18T09:58:09","modified_gmt":"2020-11-18T08:58:09","slug":"b8-iubh-international-university-of-applied-sciences-bad-honnef","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/b8-iubh-international-university-of-applied-sciences-bad-honnef","title":{"rendered":"B8 @ IUBH \u2013 International University of Applied Sciences Bad Honnef"},"content":{"rendered":"<p><strong>\u00bbThe interplay of brand strategy and brand experience\u00ab<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Upon invitation by Prof. Dr. J\u00f6rn Redler from DHBW (Baden-Wuerttemberg Cooperative State University), Dr. Matthias H\u00fcsgen gave a lecture on \u00bbthe interplay of brand strategy and brand experience\u00ab.<\/p>\n<p>&nbsp;<\/p>\n<p>Within his lecture he answered questions like:<\/p>\n<p>&#8211; Why is having a brand strategy essential?<\/p>\n<p>&#8211; What is the result of a strong brand?<\/p>\n<p>&#8211; How do brand strategy and brand experience interplay?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Upon invitation by Prof. Dr. J\u00f6rn Redler, Dr. Matthias H\u00fcsgen gave a lecture at \u00bbIUBH \u2013 International University of Applied Sciences Bad Honnef\u00ab, on June 13, 2016  <\/p>\n","protected":false},"author":3,"featured_media":6978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[238],"tags":[330,331,329,328,254],"coauthors":[195],"class_list":["post-2513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2","tag-brand-experience","tag-brand-strategy","tag-iubh","tag-joern-redler","tag-university"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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Brand Sparring Partner\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-03T12:50:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-18T08:58:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/hochschule-iubh-500x462px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"462\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matthias H\u00fcsgen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthias H\u00fcsgen\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-iubh-international-university-of-applied-sciences-bad-honnef#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-iubh-international-university-of-applied-sciences-bad-honnef\"},\"author\":{\"name\":\"Matthias H\u00fcsgen\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/b4273bee9a221fe56d3ff8c24599b689\"},\"headline\":\"B8 @ IUBH \u2013 International University of Applied Sciences Bad Honnef\",\"datePublished\":\"2016-07-03T12:50:42+00:00\",\"dateModified\":\"2020-11-18T08:58:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-iubh-international-university-of-applied-sciences-bad-honnef\"},\"wordCount\":82,\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-iubh-international-university-of-applied-sciences-bad-honnef#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/hochschule-iubh-500x462px.png\",\"keywords\":[\"brand experience\",\"brand strategy\",\"IUBH\",\"J\u00f6rn Redler\",\"university\"],\"articleSection\":[\"Article\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-iubh-international-university-of-applied-sciences-bad-honnef\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-iubh-international-university-of-applied-sciences-bad-honnef\",\"name\":\"B8 @ IUBH \u2013 International University of Applied Sciences Bad Honnef - 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