{"id":2316,"date":"2013-07-31T21:45:00","date_gmt":"2013-07-31T19:45:00","guid":{"rendered":"http:\/\/blackeight.com\/en\/?p=2316"},"modified":"2020-11-23T17:26:58","modified_gmt":"2020-11-23T16:26:58","slug":"when-ideas-must-get-under-ones-skin","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/when-ideas-must-get-under-ones-skin","title":{"rendered":"When ideas must get under ones skin"},"content":{"rendered":"<p>Defining and fulfilling a brand promise is a strategic corporate goal.\u00a0This is especially true in the cosmetics sector as much as anywhere else. Ideally, the brand experience at the point of sale (POS) must support the brand promise.<\/p>\n<p>The article is only available in German. To read the complete article please change the language in the main menu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Defining and fulfilling a brand promise is a strategic corporate goal, in the cosmetics sector as much as anywhere else: Especially the brand experience at the point of sale (POS) must support the brand promise ideally  <\/p>\n","protected":false},"author":3,"featured_media":6948,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[238,408,409],"tags":[330,369,340,368,370],"coauthors":[195],"class_list":["post-2316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2","category-matthias-huesgen-en-2","category-pressemitteilung-en","tag-brand-experience","tag-brand-promise","tag-markenartikel","tag-point-of-sale","tag-pos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When ideas must get under ones skin - 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