{"id":2309,"date":"2013-10-24T21:40:01","date_gmt":"2013-10-24T19:40:01","guid":{"rendered":"http:\/\/blackeight.com\/en\/?p=2309"},"modified":"2020-11-23T17:22:59","modified_gmt":"2020-11-23T16:22:59","slug":"b8-augsburg-university-of-applied-sciences","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/b8-augsburg-university-of-applied-sciences","title":{"rendered":"B8 @ Augsburg University of Applied Sciences"},"content":{"rendered":"<p>\u00bbHow does a brand strategy become a brand experience?\u00ab<\/p>\n<p>Dr. Matthias H\u00fcsgen tackled this question in a lecture given to international students from the master program \u00bbMarketing\/Sales\/Media\u00ab at the Faculty of Economics at <a href=\"https:\/\/www.hs-augsburg.de\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Augsburg University of Applied Sciences<\/a>, ran in conjunction with Ingolstadt Business School.<\/p>\n<p>Blackeight complemented the course \u00bbBrand Management and Marketing Communications\u00ab for it&#8217;s presentation of real life examples and case studies. The course is ran by Prof. Dr. Manfred Uhl.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr. Matthias H\u00fcsgen on the question \u00bbHow does a brand strategy become a brand experience?\u00ab at the  Faculty of Economics at Augsburg University of Applied Sciences, run in cooperation with Ingolstadt Business School  <\/p>\n","protected":false},"author":3,"featured_media":6964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[238],"tags":[354,362,361,254,309],"coauthors":[195],"class_list":["post-2309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2","tag-augsburg","tag-augsburg-university-of-applied-sciences-en","tag-manfred-uhl","tag-university","tag-university-of-applied-sciences"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B8 @ Augsburg University of Applied Sciences - 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Brand Sparring Partner\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-24T19:40:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-23T16:22:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/hochschule-augsburg-500x462px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"462\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matthias H\u00fcsgen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthias H\u00fcsgen\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-augsburg-university-of-applied-sciences#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-augsburg-university-of-applied-sciences\"},\"author\":{\"name\":\"Matthias H\u00fcsgen\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/b4273bee9a221fe56d3ff8c24599b689\"},\"headline\":\"B8 @ Augsburg University of Applied Sciences\",\"datePublished\":\"2013-10-24T19:40:01+00:00\",\"dateModified\":\"2020-11-23T16:22:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-augsburg-university-of-applied-sciences\"},\"wordCount\":83,\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-augsburg-university-of-applied-sciences#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/hochschule-augsburg-500x462px.png\",\"keywords\":[\"Augsburg\",\"Augsburg University of Applied Sciences\",\"Manfred Uhl\",\"university\",\"University of Applied Sciences\"],\"articleSection\":[\"Article\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-augsburg-university-of-applied-sciences\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-augsburg-university-of-applied-sciences\",\"name\":\"B8 @ Augsburg University of Applied Sciences - 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