{"id":2307,"date":"2013-11-12T21:37:26","date_gmt":"2013-11-12T20:37:26","guid":{"rendered":"http:\/\/blackeight.com\/en\/?p=2307"},"modified":"2020-11-23T17:21:31","modified_gmt":"2020-11-23T16:21:31","slug":"real-experiences-real-results","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/real-experiences-real-results","title":{"rendered":"Real experiences, real results"},"content":{"rendered":"<p>Putting oneself in the customer&#8217;s shoes pays off with success that can be measured: Dr. Matthias H\u00fcsgen and Armin Schlamp explain how to get from brand strategy to brand experience in 5 steps.<\/p>\n<p>The article is only available in German. 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