{"id":2297,"date":"2014-05-07T21:29:13","date_gmt":"2014-05-07T19:29:13","guid":{"rendered":"http:\/\/blackeight.com\/en\/?p=2297"},"modified":"2020-11-23T17:14:07","modified_gmt":"2020-11-23T16:14:07","slug":"b8-karlshochschule-international-university-2","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/b8-karlshochschule-international-university-2","title":{"rendered":"B8 @ Karlshochschule International University"},"content":{"rendered":"<p>\u00bbCorporate Brand Management\u00ab<\/p>\n<p>Dr. Matthias H\u00fcsgen presented methods and case studies from the perspective of a <em>brand sparring partner<\/em> to students who are taking courses on international business, international marketing, and international media and communication management.<\/p>\n<p>Prof. Dr. Dirk Nicolas Wagner, Managing Director at the Karlshochschule, International University in Karlsruhe, invited Dr. Matthias H\u00fcsgen as a guest speaker for his lecture \u00bbBasic Principles of Strategic Management\u00ab. The lecture took place on May 7, 2014.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr. Matthias H\u00fcsgen presented methodologies and case studies from the perspective of a brand sparring partner to students on courses of international business, international marketing, and international media and communication management  <\/p>\n","protected":false},"author":3,"featured_media":6980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[238],"tags":[355,356,254],"coauthors":[195],"class_list":["post-2297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2","tag-dirk-nicolas-wagner","tag-karlshochschule","tag-university"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B8 @ Karlshochschule International University - BLACKEIGHT - Brand Sparring Partner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackeight.com\/en\/b8-karlshochschule-international-university-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B8 @ Karlshochschule International University - BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"og:description\" content=\"Dr. Matthias H\u00fcsgen presented methodologies and case studies from the perspective of a brand sparring partner to students on courses of international business, international marketing, and international media and communication management\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blackeight.com\/en\/b8-karlshochschule-international-university-2\" \/>\n<meta property=\"og:site_name\" content=\"BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-07T19:29:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-23T16:14:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/hochschule-karlshochschule-500x462px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"462\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matthias H\u00fcsgen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthias H\u00fcsgen\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-karlshochschule-international-university-2#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-karlshochschule-international-university-2\"},\"author\":{\"name\":\"Matthias H\u00fcsgen\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/b4273bee9a221fe56d3ff8c24599b689\"},\"headline\":\"B8 @ Karlshochschule International University\",\"datePublished\":\"2014-05-07T19:29:13+00:00\",\"dateModified\":\"2020-11-23T16:14:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-karlshochschule-international-university-2\"},\"wordCount\":78,\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-karlshochschule-international-university-2#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/hochschule-karlshochschule-500x462px.png\",\"keywords\":[\"Dirk Nicolas Wagner\",\"Karlshochschule\",\"university\"],\"articleSection\":[\"Article\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-karlshochschule-international-university-2\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/b8-karlshochschule-international-university-2\",\"name\":\"B8 @ Karlshochschule International University - 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