{"id":2293,"date":"2014-08-12T21:26:35","date_gmt":"2014-08-12T19:26:35","guid":{"rendered":"http:\/\/blackeight.com\/en\/?p=2293"},"modified":"2020-11-23T17:09:25","modified_gmt":"2020-11-23T16:09:25","slug":"managing-brands-globally","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/managing-brands-globally","title":{"rendered":"Managing brands globally"},"content":{"rendered":"<p>Global brand management involves tasks which are carried out based upon various criteria such as the size of a company. Managing a brand worldwide brings with it many complex challenges which the brand manager has to face.<\/p>\n<p>The article is only available in German. To read the complete article please change the language in the main menu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global brand management frequently involves exactly the same tasks, whether it concerns a small to medium sized company or a large corporation &#8211; only the prerequisites are different. As soon as a brand is managed worldwide, the challenges faced by the brand manager start being a lot more complex<\/p>\n","protected":false},"author":4,"featured_media":6948,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[407,238,408,409],"tags":[352,340],"coauthors":[193,195],"class_list":["post-2293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-armin-schlamp-en-2","category-article-2","category-matthias-huesgen-en-2","category-pressemitteilung-en","tag-global-brand-management","tag-markenartikel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Managing brands globally - BLACKEIGHT - Brand Sparring Partner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackeight.com\/en\/managing-brands-globally\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Managing brands globally - BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"og:description\" content=\"Global brand management frequently involves exactly the same tasks, whether it concerns a small to medium sized company or a large corporation - only the prerequisites are different. As soon as a brand is managed worldwide, the challenges faced by the brand manager start being a lot more complex\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blackeight.com\/en\/managing-brands-globally\" \/>\n<meta property=\"og:site_name\" content=\"BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-12T19:26:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-23T16:09:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/publikationen-markenartikel-500x462px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"462\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Armin Schlamp, Matthias H\u00fcsgen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Armin Schlamp, Matthias H\u00fcsgen\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/managing-brands-globally#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/managing-brands-globally\"},\"author\":{\"name\":\"Armin Schlamp\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/7bde3d62621563d0ca76fb2f89af0018\"},\"headline\":\"Managing brands globally\",\"datePublished\":\"2014-08-12T19:26:35+00:00\",\"dateModified\":\"2020-11-23T16:09:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/managing-brands-globally\"},\"wordCount\":60,\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/managing-brands-globally#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/publikationen-markenartikel-500x462px.png\",\"keywords\":[\"global brand management\",\"markenartikel\"],\"articleSection\":[\"Armin Schlamp\",\"Article\",\"Matthias H\u00fcsgen\",\"Pressemitteilung\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/managing-brands-globally\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/managing-brands-globally\",\"name\":\"Managing brands globally - BLACKEIGHT - Brand Sparring Partner\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/managing-brands-globally#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/managing-brands-globally#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/publikationen-markenartikel-500x462px.png\",\"datePublished\":\"2014-08-12T19:26:35+00:00\",\"dateModified\":\"2020-11-23T16:09:25+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/7bde3d62621563d0ca76fb2f89af0018\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/managing-brands-globally#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.blackeight.com\\\/en\\\/managing-brands-globally\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/managing-brands-globally#primaryimage\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/publikationen-markenartikel-500x462px.png\",\"contentUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/publikationen-markenartikel-500x462px.png\",\"width\":500,\"height\":462,\"caption\":\"Blackeight markenartikel\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/managing-brands-globally#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.blackeight.com\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Managing brands globally\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#website\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/\",\"name\":\"BLACKEIGHT - Brand Sparring Partner\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.blackeight.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/7bde3d62621563d0ca76fb2f89af0018\",\"name\":\"Armin Schlamp\",\"description\":\"Armin Schlamp ist Gr\u00fcnder und Gesch\u00e4ftsf\u00fchrer von Blackeight. 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