{"id":2270,"date":"2015-11-02T20:49:36","date_gmt":"2015-11-02T19:49:36","guid":{"rendered":"http:\/\/blackeight.com\/en\/?p=2270"},"modified":"2020-04-23T13:51:25","modified_gmt":"2020-04-23T11:51:25","slug":"concentr8-issue-1-brand-driven-change","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/concentr8-issue-1-brand-driven-change","title":{"rendered":"Concentr8 &#8211; Issue 1: Brand Driven Change"},"content":{"rendered":"<p><strong>Change is all-around and always present.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>In order for change to have the desired effect, precise planning, realistic project development, and most of all, clear objectives are needed. When companies want &#8211; or are forced &#8211; to change, the change ought to be brought about in a focused and centralised way following a single guiding principle: the brand.<\/p>\n<p>&nbsp;<\/p>\n<p>We&#8217;d like to introduce you to our extensive experience of brand driven change with this <a href=\"https:\/\/blackeight.com\/wp-content\/uploads\/2016\/03\/151112_Concentr8_Nr1_Print.pdf\">first edition of Concentr8<\/a>.<\/p>\n<p>(only available in German)<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Change is all-around and ever-present. We&#8217;d like to introduce you to our extensive experience of brand driven change with this first edition of Concentr8  <\/p>\n","protected":false},"author":4,"featured_media":5961,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,238],"tags":[302,301,310],"coauthors":[193,195],"class_list":["post-2270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-armin-schlamp","category-article-2","tag-brand-driven-change","tag-change","tag-concentr8-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Concentr8 - Issue 1: Brand Driven Change - BLACKEIGHT - Brand Sparring Partner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackeight.com\/en\/concentr8-issue-1-brand-driven-change\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Concentr8 - Issue 1: Brand Driven Change - BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"og:description\" content=\"Change is all-around and ever-present. We&#039;d like to introduce you to our extensive experience of brand driven change with this first edition of Concentr8\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blackeight.com\/en\/concentr8-issue-1-brand-driven-change\" \/>\n<meta property=\"og:site_name\" content=\"BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-02T19:49:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-23T11:51:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/03\/blackeight_concentr8_ausgabe-1_303x280px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"303\" \/>\n\t<meta property=\"og:image:height\" content=\"280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Armin Schlamp, Matthias H\u00fcsgen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Armin Schlamp, Matthias H\u00fcsgen\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/concentr8-issue-1-brand-driven-change#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/concentr8-issue-1-brand-driven-change\"},\"author\":{\"name\":\"Armin Schlamp\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/7bde3d62621563d0ca76fb2f89af0018\"},\"headline\":\"Concentr8 &#8211; 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