{"id":2261,"date":"2016-01-19T20:31:53","date_gmt":"2016-01-19T19:31:53","guid":{"rendered":"http:\/\/blackeight.com\/en\/?p=2261"},"modified":"2020-04-23T13:38:56","modified_gmt":"2020-04-23T11:38:56","slug":"brand-driven-change-the-brand-leads-the-way","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/brand-driven-change-the-brand-leads-the-way","title":{"rendered":"Brand Driven Change &#8211; the brand leads the way"},"content":{"rendered":"<p>There\u2019s been a great deal written \u2013 and a lot of talk, about brand and change management. The two Change specialists, Sabine Gr\u00f6zinger of Arbach Consulting and Dr. Matthias H\u00fcsgen of Blackeight, explore Change topics in an interview with ManagementRadio.<\/p>\n<p>&nbsp;<\/p>\n<p>The article is only available in German. To read the complete article please change the language in the main menu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s been a great deal written \u2013 and a lot of talk, about brand and change management <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[238,408,409],"tags":[302,301],"coauthors":[195],"class_list":["post-2261","post","type-post","status-publish","format-standard","hentry","category-article-2","category-matthias-huesgen-en-2","category-pressemitteilung-en","tag-brand-driven-change","tag-change"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Driven Change - the brand leads the way - BLACKEIGHT - Brand Sparring Partner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackeight.com\/en\/brand-driven-change-the-brand-leads-the-way\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Driven Change - the brand leads the way - BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"og:description\" content=\"There\u2019s been a great deal written \u2013 and a lot of talk, about brand and change management\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blackeight.com\/en\/brand-driven-change-the-brand-leads-the-way\" \/>\n<meta property=\"og:site_name\" content=\"BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-19T19:31:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-23T11:38:56+00:00\" \/>\n<meta name=\"author\" content=\"Matthias H\u00fcsgen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthias H\u00fcsgen\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/brand-driven-change-the-brand-leads-the-way#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/brand-driven-change-the-brand-leads-the-way\"},\"author\":{\"name\":\"Matthias H\u00fcsgen\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/b4273bee9a221fe56d3ff8c24599b689\"},\"headline\":\"Brand Driven Change &#8211; 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