Brand as driver of customer experience: Marie Buschhorn and Tamara Ertl at the WFI – Ingolstadt School of Management. Our brand sparring partners gave impulses from brand management practice in the master lecture »Service Management«. On the basis of our customer MAN Truck & Bus, they demonstrated how a read more…
Tag: WFI
Dr. Matthias Hüsgen and WFI-Alumna Tamara Ertl at the WFI Ingolstadt
Our brand sparring partners gave a practical presentation at WFI Ingolstadt on the topic “Experiencing strong brands: How brand strategies come to life”