Sustainable solutions in times of great change
The automotive industry is experiencing it’s greatest transition in history. Manufacturers are for example developing new, high-end technical products for mobile service providers. What role will a brand, it’s promise as well as it’s products play in the future of app-based mobility? How will manufacturers be able to create unique brand experiences? Which solutions in mobility harmonize with the brand and at the same time help the brand stand out from others in the market?
Our past industry and consultancy projects have helped us deepen our expertise in the automotive sector. We are therefore able to assist our clients with many tasks, including developing innovative workshops, positioning solutions, individual products, right down to completely overhauling their brand promise. We think that engaging with staff members and the entire network plays a central role here.
Rediscover location as a real competitive advantage
In retail, underlying conditions and competition are in a constant flux. Being able to shop anywhere and at every given point in time, coupled with an unlimited number of product ranges, prices, logistical chains and availability, has a fundamental impact on purchasing behavior and forces retailers to react faster and more independently.
In order to meet these changes and fulfill customers’ needs, we, along with your expertise, strive to create a strong identity as well as a unique and distinct brand experience for your various target groups. We do this by connecting all contact and sales channels – from digital to analog, in order to holistically create customer journeys.
Customized solutions for successful positioning
Strong competition, progress in technology, non-congruent international legal frameworks, as well as high costs and the pressure to perform, present companies in the mean transport and logistics sector ever-increasing challenges. These challenges can only be met by making transport more efficient and adapting services to the target group.
We have developed valuable expertise in the transport sector by working with international manufacturers and suppliers. Our in-depth understanding on how the transport market operates helps us develop customized brand and communication strategies. During the process, we take your needs into consideration and thoroughly analyze your brand, target groups and competitors.
We look at the brand’s potential from the perspective of the customer in order to develop a holistic value proposition based upon your company’s products and services, which results in success for your company as well as a distinct market position.
Successful brand and communication strategies for B2B
In the daily competition for the best employees and reliable partners, even well-established industrial companies are constantly thinking about their identity, which methods they can use to make themselves more attractive as employers, while at the same time strengthen their position as competent solution providers.
With our proven expertise in developing and implementing strong brands as holistic management tools for industrial B2B companies, we develop customized solutions, including precise brand positioning, effective brand architecture, and powerful product brand and communication strategies, in a time where talented engineers are evermore desirable.
Standing out in saturated markets
The fast-paced telecommunications industry is dominated by short cycles of proposition, numerous players and discerning customers in a glutted market. An offer has to therefore stand out from the pack. That is why the continuous development of the brand experience based on strong brand essence remains the greatest challenge in the industry.
We help companies make their brand stand out through a wide range of services and innovative solutions marked by a unique customer experience. With our in-depth understanding of how the industry operates, we serve as brand sparring partners and offer guidance with challenges such as optimizing customer experience and internal communication of brand positioning.
Trustworthiness and quality for an unmatched result
The financial sector is going through a time of transition and uncertainty. Therefore a brand´s ability to contribute to a sense of identity, give direction and instill loyalty is important in times of change. We assist companies in developing and implementing a honest value proposition and in turn help make their products and services stand out in the market, while at the same time ensuring customer satisfaction. Based on an in-depth understanding of the market, and with your expertise, we as brand sparring partners develop a holistic customer strategy, accompanied by brand-driven change, and optimize internal marketing structures and processes to enhance your market success.
Profound, systemic change demands new structures
The energy sector is undergoing profound, systematic change: it is moving away from centralized energy production and distribution towards decentralized, renewable, multi-directional production, as well as making use of more intelligent structures. Hence the importance of new technologies and innovative system solutions, which require above all else providers who can offer solutions that fit the system as a whole. Well-known energy suppliers are struggling to find a new identity, and many up-and-coming businesses in the renewable energy sector have barely managed to establish clear brand positioning for their enterprises. Despite being leading enterprises internationally, many German manufacturers and their brands, for the most part, remain unknown entities in the renewable energy sector.
In collaboration with you, we develop a distinct brand position, accompanied by highly detailed statements, in order to guarantee brand recognition in the market. We also support you in offering your clients a customer experience that matches your identity.