Anna Scheuernstuhl, Alumna of the Pforzheim University of Applied Sciences, followed the invitation of Prof. Dr. Brigitte Gaiser as she did last summer semester and paid a visit to her old university.
Together with Tamara Ertl she gave exciting insights into current projects and explained the importance of a consistent brand management for B2B and B2C brands to the students of the Master program »Creative Communication & Brand Management«. In their presentation, the two brand consultants showed how brands can successfully differentiate themselves.
A vivid discussion with the approximately 40 students brought this visit to a successful ending.
Thank you very much for the invitation, Prof. Dr. Brigitte Gaiser! We look forward to coming back next year!