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Strong brands and what makes their brand management special

How can B2B companies position themselves as strong brands? Marconomy has dealt with this topic and summarized the strategies, challenges and relaunch processes of five well-known industrial and technology companies. Our cooperation with MAN Truck & Bus was included as best practice for B2B brand management.

 

You can download in-depth insights into the successful brand relaunch of MAN Truck & Bus here free as a PDF (only available in German).