Upon invitation by Prof. Dr. Jörn Redler, Dr. Matthias Hüsgen gave a lecture at »IUBH – International University of Applied Sciences Bad Honnef«, on June 13, 2016
Tag: brand experience
Real experiences, real results
Putting oneself in the customer’s shoes pays off with success that can be measured: Dr. Matthias Hüsgen and Armin Schlamp explain how to get from brand strategy to brand experience in 5 steps
First Vodafone flagship store looks back on a successful first year in business
One year ago Vodafone opened its first flagship store in Cologne with the aim of translating the brand promise into a total customer experience. The story of success after one year: Revenue nearly doubled compared to other Vodafone shops
When ideas must get under ones skin
Defining and fulfilling a brand promise is a strategic corporate goal, in the cosmetics sector as much as anywhere else: Especially the brand experience at the point of sale (POS) must support the brand promise ideally
Point of Brand Experience
The point of sale is the focal point for successful companies in brand experience. Even though the frequently used term »shopper marketing« seems to be putting the customer at the heart of operations, it’s the next steps that really matter: The desired brand experience and the corresponding brand strategy is decisive for determing the point of sale, choosing which products and services to offer as well as the behaviour of employees