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The AMD Akademie Mode & Design visits Blackeight

Students from the AMD Akademie Mode & Design in Munich payed a visit to Blackeight last week. During their visit, they, under the motto „The Conception and Visualization of Brand Experiences“, discussed current trends in the areas of brand conception, brand implementation, as well as creating comprehensive brand experiences with Bettina Otto, creative director at BlauePferde GmbH, and Andreas L. M. Thoma, one of our Brand Sparring Partners. The students are currently studying brand and communication design at the AMD Akademie Mode & Design, which is directed by Dr. Katharina Klug.

Studierende des Studiengangs »Marken- und Kommunikationsdesign« der Akademie für Mode und Design, München unter Leitung von Prof. Dr. Katharina Klug besuchten in der vergangenen Woche die Markenberatung Blackeight.

 


Brand internship at Blackeight

Unsere Praktikantin erzählt aus ihrem Arbeitsalltag bei Blackeight in München.
 
We have talked to our new intern Lorena Haigis about her daily work at Blackeight. Enjoy the short interview with her.
 
Blackeight: Dear Lorena, in your internship with us almost everything will revolve around the topic “brand”. What fascinates you most about it?
Lorena: Strong brands like Adidas, Porsche or Milka have huge loyal fan communities that trust them almost blindly. I am particularly fascinated by their impact and charisma on the people. What makes a good, convincing brand and how does it develop over the years without losing its own identity?
 
Blackeight: Why did you choose Blackeight?
Lorena: I have always been interested in management consulting and brand management and a good friend made me aware of Blackeight. During my research, I particularly liked the concept of the Brand Sparring Partner, with which Blackeight pursues a very personal relationship with the customer at eye level. Blackeight also works on a wide variety of brand management issues, which naturally makes the project work extremely exciting. At the same time, I am convinced that I can learn a lot during my internship at Blackeight and gain practical experience.
 
Blackeight: You moved to Munich for your internship – what are you looking forward to, especially away from the office?
Lorena: Munich is a big, lively and multicultural city, so I’m especially looking forward to the many different leisure activities. And the mountains are not far away, where I will certainly spend a weekend or two hiking or skiing in winter.
 
Blackeight: Thank you very much and once again a warm welcome!


The ultimate in luxury = the ultimate in success

For brand management of luxury brands to be successful one needs to have a sure instinct and great experience in managing marketing and sales.

 

The article is only available in German. To read the complete article please change the language in the main menu.

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Cooperation is key

»What customers seek from consultation has changed dramatically in recent years. In order to address and meet these demands, various specialists are coming together to form new expert groups« says Dr. Matthias Hüsgen.

 

The article is only available in German. To read the complete article please change the language in the main menu.


Brands work day in – day out

Brands are his specialty. Dr. Matthias Hüsgen had three key pieces of advice for students working towards a master’s degree in Marketing/Sales/Media at Augsburg University for Applied Sciences during the 2013/14 winter semester: »Strategy is the foundation«, »Strong brands need to be managed intensively« and »Keep it precise and simple«.

 

The article is only available in German. To read the complete article please change the language in the main menu.