This article is only in German available.
Tag: Blackeight (Page 1 of 3)
Brand Extension Licensing
This article is only in German available.
»Welcome Interview« with David Ernst
This article is only in German available.
Blackeight continues commitment to children in need
This article is only in German available.
Case Study: Score with B2B trade fairs
»Our task was not just to create a replacement for trade fairs that couldn´t take place, but a proper brand platform.« (Alexander Friedl, Head of Experiential Marketing of Palfinger AG) The Palfinger World Tour, a hybrid event developed by Blackeight, Blauepferde and goldenebotschaft together with Palfinger, was able to meet this ambition. The read more…
»Welcome Interview« with Tobias Meichelböck
This article is only in German available.
Helau, Alaaf and Breetlook at Corona times – Support together with Blackeight culture creators in carnival
This article is only in German available.
Blackeight strengthens sparring in operational brand management with Michael Rewald
The brand consultancy Blackeight has taken the marketing consulting division to a new level and strengthened its personnel. Michael Rewald, a brand expert with many years of experience, has been leading the team and this business unit as Managing Brand Consultant since 01 November 2020. Rewald has been working as read more…
Covid-19 spares no one, neither brands nor communicators
What can brand management look like in times of the »New Normal«? How can the existing brand core be used and expanded even in times of crisis? And what are promising strategies and best practices? Answers to these questions, among others, can be found in the article by our two read more…
MAN Truck & Bus wins the German Brand Award 2020: »Simplifying Business« receives gold, the accompanying agency is Blackeight
This press release is only available in German.