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Blackeight visits WFI for the second time

Blackeight gives exciting insights at WFI

Brand as driver of customer experience: Marie Buschhorn and Tamara Ertl at the WFI – Ingolstadt School of Management.

 

Our brand sparring partners gave impulses from brand management practice in the master lecture »Service Management«. On the basis of our customer MAN Truck & Bus, they demonstrated how a classic manufacturer can develop out of the brand into a solution provider and how a clear brand strategy can ensure differentiating customer experiences. The lecture concluded with an open and lively round of questions. For example, when and why external consulting makes sense in brand management and what added value is associated with it.

 

Many thanks to Prof. Dr. Jens Hogreve and Hannes Fleischer for the invitation and the positive feedback! We are looking forward to the further exchange!

 


Former Federal President Wulff presents TOP Consultant award

We’ve been honored as TOP Consultant. 

 

This makes Blackeight one of the best consultants for medium-sized businesses. Blackeight Managing Partner Dr. Matthias Hüsgen accepted the award from former Federal President Christian Wulff, mentor of TOP Consultant.

 

„We are delighted with the feedback from our clients, which qualified us as a top consultant based on the independent customer survey conducted by Professor Dietmar Fink and Bianka Knoblach,“ commented Dr. Matthias Hüsgen, Managing Partner Blackeight.

 

Find out more here.


Alumnae Lisa Wagner and Marie Buschhorn visit the FHWS Würzburg

Blackeight gives exciting insights at FHWS Würzburg

»Brand strategy as central control instrument of the management« – Blackeight at the FHWS Würzburg

 

The former FHWS students Lisa Wagner and Marie Buschhorn visited the M3ve Master course and Prof. Dr. Karsten Kilian (initiator of Markenlexikon.com) in Würzburg as part of a guest lecture. The two brand experts gave an insight into the development and implementation of brand strategies and discussed together with the students about brand work in practice and the multifaceted working day at Blackeight. 

 

Many thanks to Prof. Dr. Kilian and the 30 students of year 5 for the invitation and the exciting exchange!

 


Blackeight visits HS Pforzheim for the third time

»Consistent brand management becomes visible on the outside and inside« – Blackeight at HS Pforzheim

 

Peter Schubach and Marie Buschhorn visited the master course Creative Communication & Brand Management (MCM) as well as Prof. Dr. Brigitte Gaiser and reported on exciting B2B and B2C projects. The lecture is not only attended by MCM’ler*innen, but also by students of the Master Corporate Communication Management and the Master Creative Direction. In addition to insights into the basics of brand management and into the brand practice, the two brand experts introduced Blackeight as an employer – after which they discussed together.

 

Many thanks to Prof. Dr. Gaiser and the students during the MCM lecture for the invitation and the exciting exchange!

 


Blackeight visits OTH Regensburg

Blackeight gives exciting insights at OTH Regensburg.

»A strong brand is more than an attractive logo« – Blackeight at OTH Regensburg

 

»What are the special challenges in developing and implementing a brand strategy?« This question had to be answered in the Business Administration Master Course Brand Management with Prof. Dr. Alexander Urban. After an insight into their work at Blackeight, Tamara Ertl and Armin Schlamp intensively discussed brand management issues with thirty students.

 

Thanks to Prof. Dr. Alexander Urban for the invitation and to all students for the great discussion!