Posts

The B8 success recipe for the 8th birthday

Take 200 g butter, 150 g dark chocolate glaze, 3 eggs, 120 g sugar, 1 pinch of salt, 130 g flour, 2 tablespoons cocoa powder, 1 teaspoon baking powder and 12 enthusiastic bakers – that’s the Blackeight success recipe.

 

Forming a great whole from the ingredients of unique people is always our most important concern. It is not least in these difficult times that we realize how important solidarity and the contribution of each individual are.

 

To honor this appropriately, we would like to celebrate 8 years of Blackeight with you today – and despite the current challenges. A big thank you goes to all our employees, partners and, of course, customers without whom the last eight years would not have been possible. Thank you!

 

Blackeight Birthday Cake

 

 

* Recipe from Siggi, seen at https://www.einfachbacken.de/

 

 


Flatten the Curve: »Acting responsibly« at Blackeight

In times like these, »responsible action« begins with yourself. Since Friday, 13.3.2020, all our employees have therefore been in home office for an indefinite period. With this, we at Blackeight would also like to make our contribution to slowing down the spread of the corona virus. In this spirit: Stay at home and stay healthy!

 

Our customers and partners reach us as usual. All projects will continue to be driven forward with the same high quality standards.

 


Strong brands and what makes their brand management special

How can B2B companies position themselves as strong brands? Marconomy has dealt with this topic and summarized the strategies, challenges and relaunch processes of five well-known industrial and technology companies. Our cooperation with MAN Truck & Bus was included as best practice for B2B brand management.

 

You can download in-depth insights into the successful brand relaunch of MAN Truck & Bus here free as a PDF (only available in German).


These 7 themes determine the brand management in 2020

Brand managers can look back on an eventful 2019: punitive tariffs, ad hoc regulatory decisions and sustainability movements were on the agenda. The latter have triggered a major debate on purpose: Brands are increasingly trying to address sustainability issues such as climate or social commitment, especially to reach younger target groups. However, this trend is not undisputed. Some voices are already warning of »greenwashing« tendencies. 2020 will also be an exciting year for marketers. We at Blackeight identify seven key trends for the coming year.

 

You can find the full article here (only in German).

 


Agility as a strategic pillar in brand management

Blackeight gives exciting insights at EMC Lisbon

»Agility as a strategic pillar in brand management«: BLACKEIGHT visits the European Marketing Camp (EMC) in Lisbon

 

»Discover new ways« was the focus of the European Marketing Camp 2019 in Lisbon. Dr. Matthias Hüsgen presented a new brand management approach developed by Blackeight to the approximately 150 international marketers. This complements the classic brand management focused on stability and continuity with agility as a strategic option. This gives brand managers new, more flexible solutions for the VUCA world.

 

We would like to thank MTP – Marketing zwischen Theorie und Praxis e.V., the Nova Marketing Club and the Católica Marketing Club for the invitation. Thanks to the students and the numerous Heads of Brand for the exciting exchange and the positive feedback!

 


Blackeight visits WFI for the second time

Blackeight gives exciting insights at WFI

Brand as driver of customer experience: Marie Buschhorn and Tamara Ertl at the WFI – Ingolstadt School of Management.

 

Our brand sparring partners gave impulses from brand management practice in the master lecture »Service Management«. On the basis of our customer MAN Truck & Bus, they demonstrated how a classic manufacturer can develop out of the brand into a solution provider and how a clear brand strategy can ensure differentiating customer experiences. The lecture concluded with an open and lively round of questions. For example, when and why external consulting makes sense in brand management and what added value is associated with it.

 

Many thanks to Prof. Dr. Jens Hogreve and Hannes Fleischer for the invitation and the positive feedback! We are looking forward to the further exchange!