Posts

Blackeight is Top Employer 2018

For the sixth time, the news magazine Focus, in cooperation with »kununu«, selected the best employers in Germany, Austria and Switzerland. The prize was awarded to 1,000 employers from 22 sectors, who now have the seal “FOCUS Top Employer 2018”.
 
More than 100,000 employee judgments of all hierarchy and age groups were evaluated for this study. The decisive criterion was whether the employees recommend their own employer. In addition, the study takes into account employee ratings for other employers within the industry. For the evaluation, the judgments for the employers in each industry were counted, the selection of the top employers was based on the frequency of recommendations.
 
Die Markenberatung Blackeight ist Top Arbeitgeber Mittelstand laut Focus Online.
 


Guest Lecture at the Ludwig-Maximilians-Universität München

The LMU alumni Tamara Ertl and Andreas L.M. Thoma gave a guest lecture last week at the »Institute for Market-based Management« of the Ludwig-Maximilians-Universität München. In the lecture, students, who are currently studying business economics at the institute, were given an overview of Blackeight´s brand model, the brand development process, as well as the company´s understanding of brand-oriented corporate management.
 
We would like to thank the chair and director of the institute, Dr. Schwaiger, as well as his team for the invitation and we look forward to more projects together in the future. 


The AMD Akademie Mode & Design visits Blackeight

Students from the AMD Akademie Mode & Design in Munich payed a visit to Blackeight last week. During their visit, they, under the motto „The Conception and Visualization of Brand Experiences“, discussed current trends in the areas of brand conception, brand implementation, as well as creating comprehensive brand experiences with Bettina Otto, creative director at BlauePferde GmbH, and Andreas L. M. Thoma, one of our Brand Sparring Partners. The students are currently studying brand and communication design at the AMD Akademie Mode & Design, which is directed by Dr. Katharina Klug.

Studierende des Studiengangs »Marken- und Kommunikationsdesign« der Akademie für Mode und Design, München unter Leitung von Prof. Dr. Katharina Klug besuchten in der vergangenen Woche die Markenberatung Blackeight.

 


The ultimate in luxury = the ultimate in success

For brand management of luxury brands to be successful one needs to have a sure instinct and great experience in managing marketing and sales.

 

The article is only available in German. To read the complete article please change the language in the main menu.

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Cooperation is key

»What customers seek from consultation has changed dramatically in recent years. In order to address and meet these demands, various specialists are coming together to form new expert groups« says Dr. Matthias Hüsgen.

 

The article is only available in German. To read the complete article please change the language in the main menu.


Brands work day in – day out

Brands are his specialty. Dr. Matthias Hüsgen had three key pieces of advice for students working towards a master’s degree in Marketing/Sales/Media at Augsburg University for Applied Sciences during the 2013/14 winter semester: »Strategy is the foundation«, »Strong brands need to be managed intensively« and »Keep it precise and simple«.

 

The article is only available in German. To read the complete article please change the language in the main menu.