What can brand management look like in times of the »New Normal«? How can the existing brand core be used and expanded even in times of crisis? And what are promising strategies and best practices? Answers to these questions, among others, can be found in the article by our two read more…
Tag: ambidextrous brand management
Covid-19 as a catalyst for agile brand management
The Corona crisis is currently causing many companies to »drive on sight« in their communication. But agile brand management and continuity must be finely balanced, demands Blackeight boss Matthias Hüsgen. The whole article is only available in German.
Ambidextrous brand management: finding the right balance
How to find the right balance between continuity and agility in brand management can be read in the current article by Dr. Matthias Hüsgen in the specialist magazine »markenartikel«. The whole article is only available in German.