“Simplifying Business” – the successful brand relaunch of MAN

From commercial vehicle manufacturer to provider of intelligent transport solutions – that was the aim of the brand relaunch of MAN Truck & Bus. What’s so special about it? The relaunch was first anchored internally before it was transported to the outside. MAN and Blackeight revealed the challenges and strategy of the relaunch to the expert portal marconomy.

 

You can find the full article here (only available in German).

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