The way we think and act

We regard brand management as one of the most important instruments of successful business management. The goal of everything we do is to establish a strong brand that sustains the success of your business. The basis for this business strength is the trust that your customers put into the brand, which is based upon a clear, active and tangible brand identity and a clear brand promise.

We think outside the box and stay up-to-date on current trends. We listen and ask the right kind of questions, while at the same time keeping our eyes on your commercial success and performance indicators. Based on our tried-and-true mix of analytical and cooperative methods we, together with you, develop viable strategies and concepts that produce feasible solutions for your daily business.

As your brand sparring partner, we are by your side – from analysis to strategy development, right down to implementing and managing brand experiences, performance measurement and your entire brand management.

Analysis and Brand Check

Our solutions are effective, budget-conscious and sustainable. That is because we personalize our work and tailor it to your needs. The basis for our strategic brand consultancy is the comprehensive and objective analysis of your very own situation.

This analysis also includes: assessing your brand status, a systematic screening of your competitors, as well as assessing market trends. Checking the level of your customer orientation, combined with measuring how your brand is perceived along essential internal and external touch points, enables us to identify and activate new target groups.

Strategy Development

Our well-established and frequently used brand model recognises and links all relevant information required in strategy development. We synchronize goals at the corporate level including those from each individual department or unit, with the needs of the customers and the respective targets of the brand and derive there from the aims of each individual department or unit. This creates key success drivers that will serve you as reliable aids in your future decision-making processes.

We help you sharpen your brand so that it stands out from others in the market. and dynamically expand with the goal of achieving lasting business success and a strong competitive edge.

Strategy Implementation

Concepts are useless if they are not put to the test. To ensure this, we mutually develop concrete measures and actions, to be taken internally and externally mutually with you and your team.

From the brand strategy we derive impulses for innovation and product development. We advise you on how to build effective structures for your brand management as well as on the section and management of a fitting realisation partner.

We show you how to never lose sight of your customer and market, how to utilize customer feedback to the best of your ability, which in turn improves customer orientation and customer experience, addresses essential customer segments, optimizes individual touch points and customer lifecycle management.

Performance Measurement

Without levelling board and aspiration level, there is no performance measurement – this has to be taken into account right from the start during strategy development.

In addition to standard brand KPIs such as brand awareness, sympathy, and the willingness to purchase, customer-oriented metrics, such as customer satisfaction, market share or customer willingness to recommend, also play a part.

We jointly align everyday tasks to maintain long-term brand success.

Together, we develop recommendations for actions based on KPIs that suit the brand, it’s communication and product. Only in this way we can to design brand management that is as responsive and adaptable as possible.

Brand Management

Strong brands need strong leaders. We offer you advise in defining your brand portfolio, support you in finding the optimal type of brand architecture, offer advice on developing effective structures for the management of your brand and on the selection and management of your agency pool.

We support you in the operational tasks of brand management with steering models, planning and reporting processes that are tailored to fit your individual needs. We, as sparring partners also assist you in answering questions regarding executive management, team set-up and interim management.