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Real experiences, real results

Putting oneself in the customer’s shoes pays off with success that can be measured: Dr. Matthias Hüsgen and Armin Schlamp explain how to get from brand strategy to brand experience in 5 steps.

The article is only available in German. To read the complete article please change the language in the main menu.

Echtes Erlebnis, echtes Ergebnis_VF_Flagship_1