»Brand strategies must be thought more customer-centric, management processes must be designed faster, more flexible and across divisions. And all employees must be taken on board.«

»A strong brand helps to shape cultural change and is a key driver of digitalization.«

»For us, a strong brand is the central management tool across all corporate divisions.«

»Brand pushes relevant transformations and slows down bad investments at an early stage. A strong brand is constantly evolving to respond flexibly to change.«

»A strong brand is the engine of transformation – and at the same time a steering instrument in the decision-making process.«

»A strong brand has an impact externally for customers and internally for employees and applicants.«