This article is only in German available.
Category: Pressemitteilung (Page 1 of 4)
Case Study: Score with B2B trade fairs
»Our task was not just to create a replacement for trade fairs that couldn´t take place, but a proper brand platform.« (Alexander Friedl, Head of Experiential Marketing of Palfinger AG) The Palfinger World Tour, a hybrid event developed by Blackeight, Blauepferde and goldenebotschaft together with Palfinger, was able to meet this ambition. The read more…
Blackeight strengthens operational brand management with two heads
Finanzdienstleister müssen ihre Markenführung neu aufstellen, um im disruptiven Umfeld neben Fintechs und Neofins zu bestehen. Angriff ist die beste Verteidigung. Wichtig sind Kundennähe, Mut zur Selbstkritik, Kooperation und Innovation.
Covid-19 spares no one, neither brands nor communicators
What can brand management look like in times of the »New Normal«? How can the existing brand core be used and expanded even in times of crisis? And what are promising strategies and best practices? Answers to these questions, among others, can be found in the article by our two read more…
MAN Truck & Bus wins the German Brand Award 2020: »Simplifying Business« receives gold, the accompanying agency is Blackeight
This press release is only available in German.
Ambidextrous brand management: finding the right balance
How to find the right balance between continuity and agility in brand management can be read in the current article by Dr. Matthias Hüsgen in the specialist magazine »markenartikel«. The whole article is only available in German.
Strong brands and what makes their brand management special
How can B2B companies position themselves as strong brands? Marconomy has dealt with this topic and summarized the strategies, challenges and relaunch processes of five well-known industrial and technology companies. Our cooperation with MAN Truck & Bus was included as best practice for B2B brand management. You can download read more…
These 7 themes determine the brand management in 2020
Brand managers can look back on an eventful 2019: punitive tariffs, ad hoc regulatory decisions and sustainability movements were on the agenda. The latter have triggered a major debate on purpose: Brands are increasingly trying to address sustainability issues such as climate or social commitment, especially to reach younger target read more…
Branded architecture: The Vodafone Campus in Düsseldorf
The article is only available in German.
Why financial service providers have to reposition their brand management
Financial service providers must reposition their brand management in order to survive in a disruptive environment alongside Fintechs and Neofins. Attack is the best defense. Customer focus, self-criticism, cooperation and innovation are important.