Blackeight takes responsibility

UN Climate Change Conference, Greta Thunberg, Fridays for Future. Sustainability is on everyone’s lips and our society is becoming increasingly aware of the impact each individual has on the environment.

 

The more the topic moves people, the more it becomes a focus topic for companies in a wide range of industries. The challenge for these companies is to link sustainability with brand, values and positioning in order to ensure and anchor credibility with customers. At the same time, there are already many brands that have internalized sustainability as an integral part of their DNA and consistently act sustainably. This enables them to create convincing differentiation and successfully position themselves on the market. Pioneers in this field are Katjes, Vaude and Patagonia.

 

From a strategic brand perspective, we see the increasing importance of this topic and know how to accompany brands on their way to a credible, differentiating positioning.

 

At the same time, it is a matter of great importance to us as a company to make our own contribution. Global carbon dioxide emissions are still rising today. At the same time, the Earth’s original tree population has already halved since the beginning of civilization.

Blackeight takes responsibility_Plant for the Planet

We therefore want to improve our own carbon footprint and donate 1,500 trees to the »Plant-for-the-Planet« initiative. We already got to know the founder of the initiative, Felix Finkbeiner, personally, and his proactive design of the future inspires us very much.

 

»Even though we are still at the beginning of our own ecologically sustainable actions – the ball is rolling and we will stay on it« summarizes Managing Partner Armin Schlamp.

Blackeight got a donation certificate from Plant-for-the-Planet

 

To »Plant-for-the-Planet«:
At the age of 9, Felix Finkbeiner founded »Plant-for-the-Planet« as a student initiative in Munich in 2007. His goal: to plant trees and train children all over the world as climate ambassadors. Twelve years later, the student initiative has become a global movement and 14 billion trees have already been planted. 14 billion are to become 1000 billion, or 150 trees per inhabitant. More information about the initiative can be found at www.plant-for-the-planet.org or in his highly recommended book:

Blackeight takes responsibility_Plant for the Planet

 

Donation campaign 2018
Too many kids go to school without breakfast. In too many families, a hot meal together is not part of the daily standard. Therefore, for the children supported by Blackeight, the daily time in the Ark begins with a free, warm lunch. In some houses there is alternatively a warm meal in the evening. Where the Arche works directly at schools in early childhood care, the children are also provided with breakfast daily. The healthy, wholesome and balanced food in the Arche makes an important contribution to a reliable and relieving daily structure for children. With their wishes, children can have a say in the menu.

Blackeight takes responsibility_Arche

Christmas campaign 2018 by Blackeight: Donations for »Die Arche«
Eating together is an essential moment to be in conversation with children and to cultivate relationships. They experience an atmosphere in which they feel accepted and at home. They always find an open ear with the Ark employees to bring up frustration or enthusiasm in their everyday lives. This is where they are taught: Food and community belong together.

 

The children we support experience an appreciative approach to food at the Arche and practice proven manners at the table. Through discussions and courses, the children and their parents are made aware of the importance of a healthy diet and motivated to give an important role to eating together in their family.

Blackeight takes responsibility_Arche

© »Die Arche«

 

Donation campaign 2017

In 2017 the team from Blackeight is committed to helping children in need. Together with »Connect minds4change«, we will help thirty children from Manila return to school next year.

Connect minds4change´s goal is to give disadvantaged children access to better education and with that a new life perspective. Next to building small libraries in remote villages and furnishing self-mounted solar cookers, the work focuses primarily on returning street kids into the school system long term.

Das Team von Blackeight engagiert sich auch in diesem Jahr für Kinder in Not. Gemeinsam mit »Connect Minds4Change« ermöglichen wir im kommenden Jahr 30 Kindern den täglichen Schulbesuch in Manila

What does Connect minds4change´s work in Manila look like exactly?
Volunteer teachers in Manila give children daily lessons right on the street, at the same time and at the same place. Straightforward and without complications. For some children, this access to education is their first in years. In the beginning each lesson usually lasts less than two hours per day, later even longer. Yet every hour is important for the way back into the school system. In the following years, on-site education will be crucial for their continuing journey through life.

With its work in Manila, the organization strives to…

…identify obstacles impacting school attendance
…re-establish routine playfully
…promote interest on school and knowledge
…create prerequisites to re-enable school attendance again

The volunteers from Connect minds4change have not only built a trustworthy and secure contact-point, but have also established the conditions for long-term school attendance.

Who is behind Connect minds4change?
Franziska Bammert initially founded Connect minds4change with friends in Munich. Supporters came swiftly from all over the world — from US book donations and pan-European volunteers from all over Europe, to native Filipinos and Filipinas who play an important role on-site. The focus is to understand what is really needed in order to create useful and sustainable projects. Direct on-site aid and personal exchange is in many aspects possible and for Franziska Bammert desirable.

Further information about Connect minds4change is available at https://connectminds4change.jimdo.com/

© »Connect minds4change«

 

Blackeight takes responsibility

Agility as a strategic pillar in brand management

Blackeight gives exciting insights at EMC Lisbon

»Agility as a strategic pillar in brand management«: BLACKEIGHT visits the European Marketing Camp (EMC) in Lisbon

 

»Discover new ways« was the focus of the European Marketing Camp 2019 in Lisbon. Dr. Matthias Hüsgen presented a new brand management approach developed by Blackeight to the approximately 150 international marketers. This complements the classic brand management focused on stability and continuity with agility as a strategic option. This gives brand managers new, more flexible solutions for the VUCA world.

 

We would like to thank MTP – Marketing zwischen Theorie und Praxis e.V., the Nova Marketing Club and the Católica Marketing Club for the invitation. Thanks to the students and the numerous Heads of Brand for the exciting exchange and the positive feedback!

 


Blackeight visits WFI for the second time

Blackeight gives exciting insights at WFI

Brand as driver of customer experience: Marie Buschhorn and Tamara Ertl at the WFI – Ingolstadt School of Management.

 

Our brand sparring partners gave impulses from brand management practice in the master lecture »Service Management«. On the basis of our customer MAN Truck & Bus, they demonstrated how a classic manufacturer can develop out of the brand into a solution provider and how a clear brand strategy can ensure differentiating customer experiences. The lecture concluded with an open and lively round of questions. For example, when and why external consulting makes sense in brand management and what added value is associated with it.

 

Many thanks to Prof. Dr. Jens Hogreve and Hannes Fleischer for the invitation and the positive feedback! We are looking forward to the further exchange!

 


Former Federal President Wulff presents TOP Consultant award

We’ve been honored as TOP Consultant. 

 

This makes Blackeight one of the best consultants for medium-sized businesses. Blackeight Managing Partner Dr. Matthias Hüsgen accepted the award from former Federal President Christian Wulff, mentor of TOP Consultant.

 

„We are delighted with the feedback from our clients, which qualified us as a top consultant based on the independent customer survey conducted by Professor Dietmar Fink and Bianka Knoblach,“ commented Dr. Matthias Hüsgen, Managing Partner Blackeight.

 

Find out more here.


Alumnae Lisa Wagner and Marie Buschhorn visit the FHWS Würzburg

Blackeight gives exciting insights at FHWS Würzburg

»Brand strategy as central control instrument of the management« – Blackeight at the FHWS Würzburg

 

The former FHWS students Lisa Wagner and Marie Buschhorn visited the M3ve Master course and Prof. Dr. Karsten Kilian (initiator of Markenlexikon.com) in Würzburg as part of a guest lecture. The two brand experts gave an insight into the development and implementation of brand strategies and discussed together with the students about brand work in practice and the multifaceted working day at Blackeight. 

 

Many thanks to Prof. Dr. Kilian and the 30 students of year 5 for the invitation and the exciting exchange!

 


Blackeight visits HS Pforzheim for the third time

»Consistent brand management becomes visible on the outside and inside« – Blackeight at HS Pforzheim

 

Peter Schubach and Marie Buschhorn visited the master course Creative Communication & Brand Management (MCM) as well as Prof. Dr. Brigitte Gaiser and reported on exciting B2B and B2C projects. The lecture is not only attended by MCM’ler*innen, but also by students of the Master Corporate Communication Management and the Master Creative Direction. In addition to insights into the basics of brand management and into the brand practice, the two brand experts introduced Blackeight as an employer – after which they discussed together.

 

Many thanks to Prof. Dr. Gaiser and the students during the MCM lecture for the invitation and the exciting exchange!

 


Blackeight visits OTH Regensburg

Blackeight gives exciting insights at OTH Regensburg.

»A strong brand is more than an attractive logo« – Blackeight at OTH Regensburg

 

»What are the special challenges in developing and implementing a brand strategy?« This question had to be answered in the Business Administration Master Course Brand Management with Prof. Dr. Alexander Urban. After an insight into their work at Blackeight, Tamara Ertl and Armin Schlamp intensively discussed brand management issues with thirty students.

 

Thanks to Prof. Dr. Alexander Urban for the invitation and to all students for the great discussion!