This article is only available in German.
HBM case study “How important is packaging?”: For a natural cosmetics manufacturer, the next generation is pushing for power and wants to make the brand more modern. Should the owner of the family business agree – or does she scare off her existing customers?
This fictionalized case study on the power of the brand in a new generation of a family-owned company is supplemented by three expert assessments – it answers: Mr. Michael Linder, Dr. Matthias Hüsgen and Prof. Dr. Mark K. Binz to the question:”Should Christa Wohlinger agree to the brand sharpening – or does it risk too much?
The article release is only available in German.
For the sixth time, the news magazine Focus, in cooperation with »kununu«, selected the best employers in Germany, Austria and Switzerland. The prize was awarded to 1,000 employers from 22 sectors, who now have the seal “FOCUS Top Employer 2018”.
More than 100,000 employee judgments of all hierarchy and age groups were evaluated for this study. The decisive criterion was whether the employees recommend their own employer. In addition, the study takes into account employee ratings for other employers within the industry. For the evaluation, the judgments for the employers in each industry were counted, the selection of the top employers was based on the frequency of recommendations.
The LMU alumni Tamara Ertl and Andreas L.M. Thoma gave a guest lecture last week at the »Institute for Market-based Management« of the Ludwig-Maximilians-Universität München. In the lecture, students, who are currently studying business economics at the institute, were given an overview of Blackeight´s brand model, the brand development process, as well as the company´s understanding of brand-oriented corporate management.
We would like to thank the chair and director of the institute, Dr. Schwaiger, as well as his team for the invitation and we look forward to more projects together in the future.
Students from the AMD Akademie Mode & Design in Munich payed a visit to Blackeight last week. During their visit, they, under the motto „The Conception and Visualization of Brand Experiences“, discussed current trends in the areas of brand conception, brand implementation, as well as creating comprehensive brand experiences with Bettina Otto, creative director at BlauePferde GmbH, and Andreas L. M. Thoma, one of our Brand Sparring Partners. The students are currently studying brand and communication design at the AMD Akademie Mode & Design, which is directed by Dr. Katharina Klug.
This article is only available in German.
Also this year the team from Blackeight is committed to helping children in need. Together with »Connect minds4change«, we will help thirty children from Manila return to school next year.
Connect minds4change´s goal is to give disadvantaged children access to better education and with that a new life perspective. Next to building small libraries in remote villages and furnishing self-mounted solar cookers, the work focuses primarily on returning street kids into the school system long term.
What does Connect minds4change´s work in Manila look like exactly?
Volunteer teachers in Manila give children daily lessons right on the street, at the same time and at the same place. Straightforward and without complications. For some children, this access to education is their first in years. In the beginning each lesson usually lasts less than two hours per day, later even longer. Yet every hour is important for the way back into the school system. In the following years, on-site education will be crucial for their continuing journey through life.
With its work in Manila, the organization strives to…
…identify obstacles impacting school attendance
…re-establish routine playfully
…promote interest on school and knowledge
…create prerequisites to re-enable school attendance again
The volunteers from Connect minds4change have not only built a trustworthy and secure contact-point, but have also established the conditions for long-term school attendance.
Who is behind Connect minds4change?
Franziska Bammert initially founded Connect minds4change with friends in Munich. Supporters came swiftly from all over the world — from US book donations and pan-European volunteers from all over Europe, to native Filipinos and Filipinas who play an important role on-site. The focus is to understand what is really needed in order to create useful and sustainable projects. Direct on-site aid and personal exchange is in many aspects possible and for Franziska Bammert desirable.
Further information about Connect minds4change is available at https://connectminds4change.jimdo.com/
The press release is only available in German.
30 students of the Master’s program »Brand and Media Management« (M3ve) and the program’s director Prof. Dr. Karsten Kilian (Markenlexikon.com) visited the Munich-based brand consultancy Blackeight on June 23rd 2017.
Together with Manuela Liebertz, Marketing and Brand Management at MAN Truck & Bus, our Brand Sparring Partner Daniel Höpfner and Anna Scheuernstuhl provided insights into brand management at MAN Truck & Bus. After a vivid and exciting discussion, the group visited the MAN factory in Karlsfeld where our guests from Würzburg could experience the implementation of the brand strategy into day-to-day work first-hand. At the end of the day, the group visited the brand architects Schmidhuber & Partner.
»The insights into the daily business of the brand consultancy Blackeight were very exciting. Our Master’s students still talked about the findings from the presentation and the knowledge acquired from the discussion long after the visit.«, said Prof. Dr. Karsten Kilian. »Many thanks for the hospitality. We would be glad to come again.«
Since May, Blackeight has been a regional sponsor of MTP one of the biggest, cross-generational marketing network for students and alumni in Germany. As a regional sponsor, Blackeight will support MTP Munich from now on.
To mark the partnership’s kick-off, Dr. Matthias Hüsgen and Anna Scheuernstuhl introduced Blackeight’s »Brand Sparring Partner« consultancy approach at the MTP’s weekly plenary session. They highlighted how a brand can be used as central controlling instrument. The Blackeight team will functionally and methodically support the MTP members in their future project activities.