B8 @ International School of Management

»Challenges faced in successful brand management«

Dr. Matthias Hüsgen, Managing Partner at Blackeight GmbH, gave a lecture at the International School of Management (ISM) in Munich on June 6, 2013. The topic of the presentation was »Successful brand management needs a clear, accepted and feasible strategy«.


Blackeight reflects upon it’s first year in business

One year after its formation, Blackeight Brand Sparring Partner GmbH reflects upon it’s first year in business in Munich. Armin Schlamp and Dr. Matthias Hüsgen founded the brand and strategy consultancy, employ seven consultants and have won five new clients in the previous year.

 

The article is only available in German. To read the complete article please change the language in the main menu.

 


Visiting the ISM in Munich

Matthias Hüsgen and ISM alumni Felix Lente (KMS TEAM) visited the International School of Management in Munich on April 25, 2012. They presented their respective companies (Blackeight and KMS Team), as well as gave exciting insights about brand strategy and brand consulting.


Point of Brand Experience

The point of sale is the focal point for successful companies in brand experience. Even though the frequently used term »shopper marketing« seems to be putting the customer at the heart of operations, it’s the next steps that really matter: The desired brand experience and the corresponding brand strategy is decisive for determing the point of sale, choosing which products and services to offer as well as the behaviour of employees.

 

The article is only available in German. To read the complete article please change the language in the main menu.

Markenartikel 1-2/2012