We have talked to our new intern Lorena Haigis about her daily work at Blackeight. Enjoy the short interview with her.
Blackeight: Dear Lorena, in your internship with us almost everything will revolve around the topic “brand”. What fascinates you most about it?
Lorena: Strong brands like Adidas, Porsche or Milka have huge loyal fan communities that trust them almost blindly. I am particularly fascinated by their impact and charisma on the people. What makes a good, convincing brand and how does it develop over the years without losing its own identity?
Blackeight: Why did you choose Blackeight?
Lorena: I have always been interested in management consulting and brand management and a good friend made me aware of Blackeight. During my research, I particularly liked the concept of the Brand Sparring Partner, with which Blackeight pursues a very personal relationship with the customer at eye level. Blackeight also works on a wide variety of brand management issues, which naturally makes the project work extremely exciting. At the same time, I am convinced that I can learn a lot during my internship at Blackeight and gain practical experience.
Blackeight: You moved to Munich for your internship – what are you looking forward to, especially away from the office?
Lorena: Munich is a big, lively and multicultural city, so I’m especially looking forward to the many different leisure activities. And the mountains are not far away, where I will certainly spend a weekend or two hiking or skiing in winter.
Blackeight: Thank you very much and once again a warm welcome!
