Blackeight visits OTH Regensburg

Blackeight gives exciting insights at OTH Regensburg.

»A strong brand is more than an attractive logo« – Blackeight at OTH Regensburg

 

»What are the special challenges in developing and implementing a brand strategy?« This question had to be answered in the Business Administration Master Course Brand Management with Prof. Dr. Alexander Urban. After an insight into their work at Blackeight, Tamara Ertl and Armin Schlamp intensively discussed brand management issues with thirty students.

 

Thanks to Prof. Dr. Alexander Urban for the invitation and to all students for the great discussion!

 

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