The LMU alumni Tamara Ertl and Andreas L.M. Thoma gave a guest lecture last week at the »Institute for Market-based Management« of the Ludwig-Maximilians-Universität München. In the lecture, students, who are currently studying business economics at the institute, were given an overview of Blackeight´s brand model, the brand development process, as well as the company´s understanding of brand-oriented corporate management.
We would like to thank the chair and director of the institute, Dr. Schwaiger, as well as his team for the invitation and we look forward to more projects together in the future.
