B8 @ Karlshochschule International University

»Corporate Brand Management«

 

Dr. Matthias Hüsgen presented methods and case studies from the perspective of a brand sparring partner to students who are taking courses on international business, international marketing, and international media and communication management.

 

Prof. Dr. Dirk Nicolas Wagner, Managing Director at the Karlshochschule, International University in Karlsruhe, invited Dr. Matthias Hüsgen as a guest speaker for his lecture »Basic Principles of Strategic Management«. The lecture took place on May 7, 2014.

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