B8 @ IUBH – International University of Applied Sciences Bad Honnef

»The interplay of brand strategy and brand experience«


Upon invitation by Prof. Dr. Jörn Redler from DHBW (Baden-Wuerttemberg Cooperative State University), Dr. Matthias Hüsgen gave a lecture on »the interplay of brand strategy and brand experience«.


Within his lecture he answered questions like:

– Why is having a brand strategy essential?

– What is the result of a strong brand?

– How do brand strategy and brand experience interplay?

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