»The interplay of brand strategy and brand experience«
Upon invitation by Prof. Dr. Jörn Redler from DHBW (Baden-Wuerttemberg Cooperative State University), Dr. Matthias Hüsgen gave a lecture on »the interplay of brand strategy and brand experience«.
Within his lecture he answered questions like:
– Why is having a brand strategy essential?
– What is the result of a strong brand?
– How do brand strategy and brand experience interplay?
