B8 @ Augsburg University of Applied Sciences

»How does a brand strategy become a brand experience?«


Dr. Matthias Hüsgen answered this question in a lecture given to international students of the master’s degree »Marketing/Sales/Media« at the Faculty of Economics at Augsburg University of Applied Sciences, run in cooperation with Ingolstadt Business School.


Blackeight complemented the course »Brand Management and Marketing Communications« presenting real-life examples and case studies. The course is run by Prof. Dr. Manfred Uhl.

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