Success is the result of a sound idea and a strong brand. A strong brand does not have to be convincing it has to lead the way.
Blackeight is the counterpart for strategic and operational brand management. The brand is the conceptual anchor for all decisions – it is an overarching management tool. By combining strategy consulting with implementation expertise, we – as brand sparring partner – will make the management of your brand more effective.
At Christmas trees are felled – we plant them. The Blackeight team supports the environment this year. Our fundraiser helps the »Plant-for-the-Planet« initiative, which has already planted more than 14 billion trees worldwide.
The former WFI student Tamara Ertl and Marie Buschhorn gave a guest lecture at the Ingolstadt School of Management as part of the master lecture »Service Management« with Prof. Dr. Jens Hogreve and Hannes Fleischer.
This article was originally published in 8/2019 of the magazine markenartikel
Financial service providers must reposition their brand management in order to survive in a disruptive environment alongside Fintechs and Neofins. Attack is the best defense. Customer focus, self-criticism, cooperation and innovation are important.
Armin Schlamp, Dr. Matthias Hüsgen
Munich District Court, HRB 197 649
VAT Reg. Nr.: DE 282398749