Brand Sparring Partner

Success is the result of a sound idea and a strong brand.
A strong brand does not have to be convincing it has to lead the way.

Blackeight is the counterpart for strategic and operational brand management. The brand is the conceptual anchor for all decisions – it is an overarching management tool. By combining strategy consulting with implementation expertise, we – as brand sparring partner – will make the management of your brand more effective.

Covid-19 as a catalyst for agile brand management

The Corona crisis is currently causing many companies to »drive on sight« in their communication. But agile brand management and continuity must be finely balanced, demands Blackeight boss Matthias Hüsgen.

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