Success is the result of a sound idea and a strong brand. A strong brand does not have to be convincing it has to lead the way.
Blackeight is the counterpart for strategic and operational brand management. The brand is the conceptual anchor for all decisions – it is an overarching management tool. By combining strategy consulting with implementation expertise, we – as brand sparring partner – will make the management of your brand more effective.
At the Marken Award ceremony in Düsseldorf, the MAN brand was awarded first place in the “Best Brand Relaunch” category by the high-ranking jury. In cooperation with the Munich-based brand consultancy Blackeight, the traditional MAN brand was strategically repositioned over a period of more than two years.
The article was published on 15.4.2019 in the online edition of the Absatzwirtschaft
New mobility concepts are more flexible, individual and often more pragmatic. The car as a product is developing into a service. What role does the brand play in this context? Does it remain relevant or does it ultimately only count that you get from A to B?
Armin Schlamp, Dr. Matthias Hüsgen
Munich District Court, HRB 197 649
VAT Reg. Nr.: DE 282398749