Success is the result of a sound idea and a strong brand. A strong brand does not have to be convincing it has to lead the way.
Blackeight is the counterpart for strategic and operational brand management. The brand is the conceptual anchor for all decisions – it is an overarching management tool. By combining strategy consulting with implementation expertise, we – as brand sparring partner – will make the management of your brand more effective.
This article was originally published in 8/2019 of the magazine markenartikel
Financial service providers must reposition their brand management in order to survive in a disruptive environment alongside Fintechs and Neofins. Attack is the best defense. Customer focus, self-criticism, cooperation and innovation are important.
The article was published on 2.10.2019 in the online edition of the persoenlich.com
The banks and savings banks recently turned their full attention to their new competitors. This shows the multitude of names for these attackers: Fintech, Bigtech, Digitalbank, Onlinebank, Smartphone-Bank, Neobank or Neofin. Issues such as negative interest rates, self-regulation in the mortgage business and, above all, digitisation required the remaining attention of banks and savings banks.
Blackeight has been honored as TOP Consultant. This makes Blackeight one of the best consultants for medium-sized businesses. Blackeight Managing Partner Dr. Matthias Hüsgen accepted the award from former Federal President Christian Wulff.
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