Success is the result of a sound idea and a strong brand. A strong brand does not have to be convincing it has to lead the way.
Blackeight is the counterpart for strategic and operational brand management. The brand is the conceptual anchor for all decisions – it is an overarching management tool. By combining strategy consulting with implementation expertise, we – as brand sparring partner – will make the management of your brand more effective.
What can brand management look like in times of the »New Normal«? How can the existing brand core be used and expanded even in times of crisis? And what are promising strategies and best practices? Answers to these questions, among others, can be found in the article by our two managing directors, Matthias Hüsgen and Armin Schlamp, in the brand new edition of the FAZ specialist magazine »kommunikationsmanager«.
From commercial vehicle manufacturer to service-oriented provider of intelligent solutions. This strategic realignment of the MAN brand is behind the term »Simplifying Business«. The company has now been honored for this at the German Brand Award. On June 18, 2020, MAN Truck & Bus SE received gold in the category “Excellence in Brand Strategy and Creation – Brand Strategy”. Following last year’s Brand Award, this is the second award for the realignment.
Here comes our »snackable« specialist content for in between. What does Dr. Matthias Hüsgen actually say about brand management in Corona times? Listen to his short, concise statement (about 6 minutes) in the podcast of the student initiative MTP.
This article was originally published in the specialist magazineW&V
The Corona crisis is currently causing many companies to »drive on sight« in their communication. But agile brand management and continuity must be finely balanced, demands Blackeight boss Matthias Hüsgen.
Armin Schlamp, Dr. Matthias Hüsgen
Munich District Court, HRB 197 649
VAT Reg. Nr.: DE 282398749