Real experiences, real results

Putting oneself in the customer’s shoes pays off with success that can be measured: Dr. Matthias Hüsgen and Armin Schlamp explain how to get from brand strategy to brand experience in 5 steps.

 

The article is only available in German. To read the complete article please change the language in the main menu.

Echtes Erlebnis, echtes Ergebnis_VF_Flagship_1

 

 

Previous Article»B8 @ Augsburg University of Applied Sciences«Next Article»B8 @ University of Applied Sciences Würzburg-Schweinfurt«