Concentr8 – Issue 2: In a blaze of glory

The new issue of Concentr8
 
Brand partnerships are offering a wide range of opportunities from redefining to sharpening and strengthening the brand. This trend has been especially noticeable among luxury brands in recent years. Luxury brands are quite sensitive entities and their success is highly dependent on their symbolic value. Therefore, maximum precision is necessary when planning and executing a collaboration between two luxury brands. Like this, serious consequences such as dilution of the brand’s core or other damages to the image can be avoided.
 
Please find more on that topic in the new issue of Blackeight’s publication Concentr8.
(only available in German)
 
Markenpartnerschaften bieten eine Vielzahl an Möglichkeiten, Marken neu aufzuladen, zu schärfen und nachhaltig zu stärken – ein Trend, der vor allem bei Luxusmarken in den vergangenen Jahren in unterschiedlicher Ausprägung zu sehen ist.
 
Markenpartnerschaften bieten eine Vielzahl an Möglichkeiten, Marken neu aufzuladen, zu schärfen und nachhaltig zu stärken.
 

Markenpartnerschaften bieten eine Vielzahl an Möglichkeiten, Marken neu aufzuladen, zu schärfen und nachhaltig zu stärken. Mehr erfahren sie dazu in der zweiten Ausgabe unserer Concentr8.

Concentr8 – Issue 1: Brand Driven Change

Change is all-around and ever-present.
 
In order for change to have the desired effect, precise planning, realistic project development and most of all, clear objectives are needed. When companies want – or are forced – to change, the change ought to be brought about in a focussed and centralised way following a single guiding principle: the brand.
 
We’d like to introduce you to our extensive experience of brand driven change with this first edition of Concentr8.
 
(only available in German)