Blackeight assumes responsibility

Also this year the team from Blackeight is committed to helping children in need. Together with »Connect minds4change«, we will help thirty children from Manila return to school next year.
 

 
Connect minds4change´s goal is to give disadvantaged children access to better education and with that a new life perspective. Next to building small libraries in remote villages and furnishing self-mounted solar cookers, the work focuses primarily on returning street kids into the school system long term.
 
Das Team von Blackeight engagiert sich auch in diesem Jahr für Kinder in Not. Gemeinsam mit »Connect Minds4Change« ermöglichen wir im kommenden Jahr 30 Kindern den täglichen Schulbesuch in Manila
 
What does Connect minds4change´s work in Manila look like exactly?
Volunteer teachers in Manila give children daily lessons right on the street, at the same time and at the same place. Straightforward and without complications. For some children, this access to education is their first in years. In the beginning each lesson usually lasts less than two hours per day, later even longer. Yet every hour is important for the way back into the school system. In the following years, on-site education will be crucial for their continuing journey through life.
 
With its work in Manila, the organization strives to…
 
…identify obstacles impacting school attendance
…re-establish routine playfully
…promote interest on school and knowledge
…create prerequisites to re-enable school attendance again
 
The volunteers from Connect minds4change have not only built a trustworthy and secure contact-point, but have also established the conditions for long-term school attendance.
 

 
Who is behind Connect minds4change?
Franziska Bammert initially founded Connect minds4change with friends in Munich. Supporters came swiftly from all over the world — from US book donations and pan-European volunteers from all over Europe, to native Filipinos and Filipinas who play an important role on-site. The focus is to understand what is really needed in order to create useful and sustainable projects. Direct on-site aid and personal exchange is in many aspects possible and for Franziska Bammert desirable.
 
Further information about Connect minds4change is available at https://connectminds4change.jimdo.com/
 

© »Connect minds4change«


 

Das Team von Blackeight engagiert sich auch in diesem Jahr für Kinder in Not.

Prof. Dr. Karsten Kilian and M3ve visited Blackeight

30 students of the Master’s program »Brand and Media Management« (M3ve) and the program’s director Prof. Dr. Karsten Kilian (Markenlexikon.com) visited the Munich-based brand consultancy Blackeight on June 23rd 2017.
 
Together with Manuela Liebertz, Marketing and Brand Management at MAN Truck & Bus, our Brand Sparring Partner Daniel Höpfner and Anna Scheuernstuhl provided insights into brand management at MAN Truck & Bus. After a vivid and exciting discussion, the group visited the MAN factory in Karlsfeld where our guests from Würzburg could experience the implementation of the brand strategy into day-to-day work first-hand. At the end of the day, the group visited the brand architects Schmidhuber & Partner.
  
»The insights into the daily business of the brand consultancy Blackeight were very exciting. Our Master’s students still talked about the findings from the presentation and the knowledge acquired from the discussion long after the visit.«, said Prof. Dr. Karsten Kilian. »Many thanks for the hospitality. We would be glad to come again.«
 


Partnership of MTP Munich and Blackeight is getting started

Since May, Blackeight has been a regional sponsor of MTP one of the biggest, cross-generational marketing network for students and alumni in Germany. As a regional sponsor, Blackeight will support MTP Munich from now on.
  
To mark the partnership’s kick-off, Dr. Matthias Hüsgen and Anna Scheuernstuhl introduced Blackeight’s »Brand Sparring Partner« consultancy approach at the MTP’s weekly plenary session. They highlighted how a brand can be used as central controlling instrument. The Blackeight team will functionally and methodically support the MTP members in their future project activities.
 
Seit Mai dieses Jahres ist Blackeight regionaler Förderer von MTP München - Marketing zwischen Theorie und Praxis e.V., Deutschlands größtes generationsübergreifendes Marketing-Netzwerk und gleichzeitig größte studentische Marketinginitiative.


B8 @ Pforzheim University of Applied Sciences

Last week, Kathrin Rothfelder and Anna Scheuernstuhl followed the invitation of Prof. Dr. Brigitte Gaiser und Prof. Richard Linxweiler and talked about the topic »Brand Management – From Strategy to Action« at Pforzheim University of Applied Sciences. For Anna Scheuernstuhl this meant to go »back to the roots«, as she herself is an alumna of the master program »Creative Communication & Brand Management«.
  
In their lecture, the two brand consultants discussed the relevance of brands, demonstrated how brand differentiation works and showed how brand strategy can contribute to that.
By means of two selected B2C and B2B cases they then demonstrated, how brand strategies are developed in practice and how their rollout can be successful.
  
A vivid Q&A session ensured a great ending to the visit at Pforzheim University.
 


Concentr8 – Issue 2: In a blaze of glory

The new issue of Concentr8
 
Brand partnerships are offering a wide range of opportunities from redefining to sharpening and strengthening the brand. This trend has been especially noticeable among luxury brands in recent years. Luxury brands are quite sensitive entities and their success is highly dependent on their symbolic value. Therefore, maximum precision is necessary when planning and executing a collaboration between two luxury brands. Like this, serious consequences such as dilution of the brand’s core or other damages to the image can be avoided.
 
Please find more on that topic in the new issue of Blackeight’s publication Concentr8.
(only available in German)
 
Markenpartnerschaften bieten eine Vielzahl an Möglichkeiten, Marken neu aufzuladen, zu schärfen und nachhaltig zu stärken – ein Trend, der vor allem bei Luxusmarken in den vergangenen Jahren in unterschiedlicher Ausprägung zu sehen ist.
 
Markenpartnerschaften bieten eine Vielzahl an Möglichkeiten, Marken neu aufzuladen, zu schärfen und nachhaltig zu stärken.

Markenpartnerschaften bieten eine Vielzahl an Möglichkeiten, Marken neu aufzuladen, zu schärfen und nachhaltig zu stärken. Mehr erfahren sie dazu in der zweiten Ausgabe unserer Concentr8.

Internship @ Blackeight

Der Brand Consulting Praktikant Patrick Wuest berichtet von seinem Praktikum bei der Markenberatung Blackeight in München.
 
We have talked to our intern Patrick Wüst about his impressions at Blackeight:
 
Patrick, you have been working at Blackeight for four months now. Tell us something about you, what did you do before your time at Blackeight and how did you get to us?
 
I am 23 years old, I come from Frankfurt and have studied Business Administration with a focus on Marketing / Marketing Research at the University of Applied Sciences in Mainz.
I have worked at a market research institute as a working student in the consumer and customer department for more than one year. After that I wanted to gain experience in Brand Consulting as well. When I noticed the job posting at Xing, I checked Blackeight’s ratings on kununu and applied for the job.
 
What do you like most about working here?
 
I really appreciate that I am included in the whole project work. That’s why the learning curve here is very steep. I can take over very exciting and challenging tasks and colleagues help me whenever I have a question. Generally speaking here is a very nice and easy-going atmosphere and I can participate actively in every project step.
What impresses me most is how people approach tasks differently here. Every colleague has a special field with its own methods. Every project team has different concepts. That’s why I get to know a lot of different perspectives and approaches.
 
Can you imagine working as a Brand Consultant after your internship?
 
Definitely. The work as a Brand Consultant is very interesting. There are a lot of parallels to the work as a Research Consultant. You analyze companies, their target groups and competitors, identify trends and develop solutions for customers. In this case a strategy. The difference is that the focus here lies in brand management and the customer gets accompanying consultation even after the development of the strategy to implement it. As a Brand Consultant you have exciting projects and a lot of challenges to face. From designing the workshop, to developing scenarios to the implementation of the strategy.
 
Thanks Patrick for sharing your impressions with us.


B8 @ MUAS – Munich University of Applied Sciences

Upon the invitation of Prof. Dr. Daniela Cornelius, Munich University of Applied Science, Dr. Matthias Hüsgen and Daniel Höpfner presented a project task for the part time master programme in business administration and engineering in winter semester 2016/2017. The 30 students explored »Future cross-channel sales strategies for manufacturer brands«.

 
Für ein Projekt kooperierte Blackeight mit der Hochschule München.
 

After a keynote speech about Blackeight’s consulting experiences, the students pointed out special challenges manufacturer brands have to face in the online- and offline sale and identified best practices. Over a three weeks period, ten project groups worked out concepts for an integrated online-/offline sales strategy and presented new approaches that include the stationary specialist trade. »The close cooperation with committed students leads to interesting impulses and the opportunity to communicate the benefit of a systematic brand management in part time studies in an interdisciplinary way«, summarizes Dr. Matthias Hüsgen.


A matter of positioning

The Peruvian clothing manufacturer Tela offers products which are of higher quality, more sustainable and less expensive than the competitive environment. But which of these messages communicates the best competitive advantage?
 
Three experienced brand experts – one of them being Armin Schlamp, Managing Partner at Blackeight – evaluate this case of the Harvard Business Manager. In his comment Armin Schlamp points out why a brand should be strategically positioned first before defining exact messages for target groups.
 
In this article you can read why the first step should always be the internal evaluation of the own vision and objectives. (the article is only available in German and must be purchased)