B8 @ OTH Regensburg

»Corporate Brand Management as a discipline of strategic management«


Following an invitation by Prof. Dr. Alexander Urban of the Faculty of Business Management, Armin Schlamp gave a lecture to MA students on June 17th, 2015. The »Marketing and Corporate Management« students learnt all about best practice companies by looking at measures they take to achieve a perfect symbiosis between brand strategy and corporate strategy.

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