International Brand Management – from strategy to action
Upon invitation by Prof. Tobias Dauth, Dr. Matthias Hüsgen gave a lecture at »HHL – Leipzig Graduate School of Management«, on March 10, 2016. Jointly with Andreas Thoma, Brand Identity Manager at Amway Europe, they presented a lecture titled »International Brand Management – from strategy to action« as part of the MBA module »International Management«.
While Dr. Hüsgen explored the strategic approaches to brand management, Andreas Thoma complemented the lecture with practical examples based on the international operations of Amway.
Prof. Dr. Dauth holds the ‘Alfried Krupp von Bohlen und Halbach Junior Professorship in International Management’ at the »HHL – Leipzig Graduate School of Management«.